ITC Limited) is a business conglomerate that is known for its presence in nearly every business sector and its dedication to responsible and sustainable business practices, ITC has carved a niche for itself.
Image: company website
A prime example of that and furthering its’ triple bottom line philosophy is its hotel chain ITC Hotels, which is touted as the Greenest Luxury Hotel Chain in the World. Founded in 1975, ITC Hotels started its operations with Hotel Chola in Chennai, and with over 100 properties to its name, ITC Hotels are now the second largest hotel chain in India.
They also boast of the most extensive art collection in the country, housing works by over 50 artists, the likes of M F Hussein and Tyeb Mehta. Justifying its tagline of “Responsible Luxury”, ITC Hotels became the first of its kind to have all its luxury hotels certified with the LEED Platinum by the US Green Building Council– attesting its dedication to energy and environmental design. The Hotel chain achieves this feat by being energy efficient – 55% of its energy needs are met through renewable sources, water efficient – reduction of water usage, and recycling waste water, and with waste reduction – reducing and recycling solid waste to reduce its carbon footprint.
To be able to service and cater to a wider audience, the hotel chain functions under four separate brands (ITC Hotels – Luxury Collection, Sheraton, Fortune and WelcomHeritage). With the unique ‘Namaste’ logo symbolizing its dedication to hospitality and service, ITC Hotels has indeed redefined the concept of luxury and comfort, and has established India and itself as a benchmark in the hospitality sector globally. The hotel chain also its own line of ready to eat food products called Kitchens of India, available in India, US, Canada and Germany.