Mahindra Holidays & Resorts India Limited (MHRIL) is one of the leading companies in the leisure hospitality industry.
Image: company website
The company is in the business of providing holiday facilities and selling vacation ownership and the brands Club Mahindra Holidays, Zest and Club Mahindra Fundays are also associated with it. MHRIL is a part of the Mahindra Group which is known for its extensive brand diversification and its reliable brand image.
Mahindra Group started MHRIL in 1996 and the company has now completed 20 years of operations in 2016, emerging as India’s successful holiday company in the organized vacation ownership market. Although starting off with just one resort to its name (which is in Munnar, Kerala), by 2006 MHRIL had forayed into new territories like Maharashtra, Rajasthan and Uttaranchal. In fact, they currently operate a total of 46 resorts in India as well as overseas locations. Not one to rest on its laurels, MHRIL is rumoured to be planning and working towards establishing its resorts all over the world. MHRIL is also an affiliate of the prestigious Resorts Condominium International (RCI) group.
The company’s positioning strategy revolved on the statement “A Holiday you Own”, making themselves flexible and exclusive for each and every Mahindra Holiday member. They came up with the idea of dividing a year into colour coded seasons through which every customer could match it with his or her holiday pattern. This helped them gained the trust of the consumers and made the latter feel special by having “Something for everyone”. The company provides holiday entitlements to its members via its vacation ownership products over the life of the product and boasts of over 170000 satisfied members in India and abroad. MHRIL is listed on both BSE and NSE.