Best Western International Inc. is a hotels and resorts brand based in the US which started its operations in the years following the World War Second.
Image: company website
It was founded in 1946 by M K Guertin and operates over 4100 properties in over 100 countries worldwide, of which close to 2200 are in the North America. Headquartered in Phoenix, Arizona, the Best Western operates under its brands in a three tiered structure – Best Western, Best Western Plus and Best Western Premier.
Some of its notable properties outside the US are present in the UK, Mexico, New Zealand and Australia. The hotel chain entered India in 1994 and expanding to Thailand, and China in the early 2000, it now also has plans to expand to Burma. Operating as a marketing cooperative and with a franchisee model, Best Western ensured that the partner and affiliate hotels adhere to set standards. This is reflected in its slogan “World’s Best Hotel Family”. The hotel chain has also been a recipient of several travel awards and accolades, some of which include being mentioned as the Best Business Hotel, winning Dynatrace Best of the Web gold awards, AAA/CAA Hotel Partner of the year, as well as several certificates and accolades from the famous travel website TripAdvisor itself. It was also ranked as the number 1 mid-scale hotel in the 2014 Business Travel News Chain Survey.
The hotel chain also strives towards a better, greener world by ensuring that its properties operate in compliance with at least a national or international eco-labelling programme, such as LEED, Green Seal, Green Key, Green Leaf, etc as appropriately applicable. While David Kong is the President and CEO, Terry Porter heads as the Board Chairman of the Best Western group.