With over 400 properties to its name and an international presence in more than 50 countries, Crowne Plaza Hotels and Resorts is an upscale hotel chain that caters primarily to the needs of business travellers.
It also provides perfect ambience and service for hosting conventions and official meetings. Founded in 1983, this hotel chain was initially branded as “Holiday Inn Crowne Plaza” as it was owned by the Holiday Inn hotel group, but had a spin off and started operating independently within two years of its founding.
The very first hotel of this hotel chain was opened in Rockville, Maryland in the founding year 1983, while its first resort was opened close to two decades later in Portugal in 1999. With the sale of the Holiday Inn hotel group chain in 1990 to InterContinental Hotels Group (IHG), which is a famous British multinational hotel company, the Crowne Plaza also became a part of the IHG hotel chain. Needless to say, Crowne Plaza comes with the famous IHG rewards and loyalty programme, benefitting and luring its members with exciting offers and discounts. With another 81 hotels in the offing, this hotel chain has leveraged on its success with strategic expansions, opening up at prime locations such as important coastal towns, in city centres or close to key airports. Some of its famous locations include London, Paris, Xian, Beijing, Bangkok, Prague, Singapore and Dubai.
Crowne Plaza sponsors a PGA Tour Golf tournament which is held each year in Texas. They are also the sponsors of Rickie Fowler the famous golfer, as well as Andy Priaulx, the FIA World Touring Car Championship driver. Aptly titled “Travel for Success”, the hotel chain’s slogan conveys their commitment to servicing their customers.