Founded in 1991, Holiday Inn Express started off modestly with the opening of just three hotels in the United States.
The hotel chain was ambitious even back then with plans of covering 250 locations within 5 years of its launch. With its first European hotel opening in Scotland in 1996, the hotel chain has since then never looked back, and has currently expanded to 2438 locations worldwide.
As the name suggests, this is an “Express” hotel chain, which aims to provide limited but affordable range of services to its guests. The hotel chain has thus targeted to cater to the “upper economy” segment of the market, with reasonably priced services suitable to both business and short-term leisure travellers. They were one of the pioneers in hospitality sector advertising, where in their “Stay Smart” series of commercials garnered positive reviews and acclaims, helping them become a known name. Committed to servicing well its target market segment, the hotel chain comes with a “Best Price Guarantee” or “first night free” assurance. Apart from the US, Holiday Inn Express is present in major locations in Canada, Mexico, Central and South America, Europe, Africa, Middle East as well as Asia Pacific, some of which include Toronto, London, Singapore, New Delhi and Dubai.
While the Holiday Inn hotel chains are the parent of Holiday Inn Express hotel chain, they are now collectively owned by the InterContinental Hotels Group (IHG), which is a British multinational hotels company headquartered in Denham, UK. The sought after and famous IHG Rewards membership holds for all its member hotel chains, Holiday Inn Express being one of them and offers several discounts and other packages to its guests.