Top 10 Media & Broadcasting Companies in the World 2016
Posted in Top Brand Lists, Total Reads: 696
9. CBS Corporation
CBS Corporation is American mass media company operates in commercial broadcasting, television production and publishing etc.
Image: company website
The business of the company is mainly focused at United States, and CBS is headquartered at Manhattan, New-York city. The very interesting fact about CBS Corporation is in 1970 Viacom was created as by spun off of parent company formerly known as Westinghouse electric.
Around 1999, Viacom acquired CBS Corporation and in 2005 CBS Corporation was again spun off from Viacom. After the spun-off, CBS received the rights of Paramount Pictures for promotion and distribution of Star Trek films. The brand ‘Eye’ created by CBS has become one of the most recognised brands.
CBS is world’s second oldest broadcasting network and pioneered the broadcast of colour television in 1940. CBS business portfolio includes CBS television network, The CW which is JV of CBS and Warner Bros., CBS home entertainment, CBS sports network, CBS distribution group, CBS Ecomedia, showtime networks, CBS films, CBS Radio, Simon and Schuster, CBS scene etc. Recognising media industry’s impact on society, CBS Corporation has been the vanguard of creating diversity through a wide array of initiatives intended towards on and off screen talent. Recently CW network and Fox television stations declared new affiliation agreement for WP-WV TV in Chicago.