Top 10 Media & Broadcasting Companies in the World 2016
Posted in Top Brand Lists, Total Reads: 362
Wire and Plastic products plc (WPP) is British public relations and advertising MNC headquartered at London, England.
Image: company website
The company is one of the largest advertising companies in the world by revenue generation. The company has presence in variety of businesses such as advertising, media investment businesses, data investment management, public relations and public affairs, branding and identity, WPP digital and healthcare communications.
It has very vast portfolio of advertising firms such as IMRB Millward Brown, Grey, Burson-Marsteller, Hill & Knowlton, JWT, Ogilvy & Mather, TNS, Young & Rubicam and Cohn & Wolfe. The company was founded in 1971 to manufacture wire shopping baskets. In 2000, WPP acquired Young & Rubicam for $5.7 billion which made it the largest advertising firm in the world.
Group’s digital business is operated by WPP Digital incorporated in 2007. WPP’s advertising agency has stake in Ogilvy & Mather, the Grey Group, Young & Rubicam Brands, and JWT whereas media investment management company holdings include Mindshare, MEC, Maxus, MediaCom and Essence and is operated by GroupM. Company has employed around 194,000 employees across 3000 offices worldwide. WPP has many awards and recognitions in its hall of fame which includes ‘Most Effective Holding Company, Globally, in the 2016 Effie Effectiveness Index’, ‘Warc’s most effective Holding Company 2015’ and named Holding Company of the Year at the 2015 Cannes Lions International Festival of Creativity.