Top 10 Media & Broadcasting Companies in the World 2016
Posted in Top Brand Lists, Total Reads: 250
2. Walt Disney
The Walt Disney Company, popularly known as Disney, is mass media and entertainment MNC in USA.
Image: company website
The company was established in 1923 by Walt Disney and Roy O Disney as Disney Brothers Cartoon studio and became the leader in animation industry soon. The company then diversified into live-action film production, television and theme parks, and around 1986, Disney diversified its business to focus on radio, music, theatre, publishing and online media.
The company is headquartered in Burbank, California. The very popular creation of Disney, Mickey Mouse, was chosen as logo of a company. Today the business of a company is mainly divided into four segments viz, Studio entertainment, parks and resorts, media networks and Disney consumer products and Interactive media. The company’s well known ‘The Walt Disney studios’ is one of the largest and most admired studios in USA film industry.
In parks and resorts segment, the company also owns 14 theme parks worldwide. Walt Disney has a wide television network which includes Disney Channel, ESPN, A+E Networks, and ABC Family. Disney consumer products division produces toys, clothing, computer games and other merchandising based upon Disney owned properties. The Walt Disney has become an empire that is ruled by many cartoon characters such as Mickey Mouse, Snow-white, Cinderella, Donald-duck, Timon & Pumbaa, Simba, Toy Story and many more. Walt Disney once said “if you dream it, you can do it” and his story continuously restates it.