Over the years travelling has become an important aspect of life, be it travel for business or for a vacation with family & friends. And due to the increase in consumer internet, travel bookings have become extremely easy through websites and apps. The top travel websites are Booking.com, TripAdvisor, Expedia, AirBnB, Hotels.com alongwith brands like Kayak, Priceline, Orbitz, LonelyPlanet and Travelocity. Here is the list of the top 10 travel websites in the world 2016.
Originally founded and owned by Sabre Corporation, it is now wholly owned by Expedia Inc.
Image: company website
It acts as an online travel agency and offers the customers a reservation system for hotels, and it has its headquarters in Dallas, Texas. Incorporated in 1966 as a subsidiary of Sabre Holdings, a subsidiary of American Airlines, it pioneered into reservation system where customers can themselves reserve and book air flights, hotels, cars and vacation packages.
After AOL’s association with Travelocity, the website gained popularity leveraging on AOL brand value. Its advertising with “The Roaming Gnome” had been successful with the customers. In order to expand its operations it acquired many companies like lastminute.com, site59.com, etc.
Travelocity has been the first website to offer the users to book and reserve their own hotels and flights thereby eliminating the need of a broker. As of today, it is a very popular travel website especially in North America offering 20 million users over thousands of destinations to travel. Due to high competition in this industry, Travelocity was fumbling in recent years and hence was sold to Expedia in 2015 at $280 million and is now a travel website in the portfolio of Expedia Inc. which is leveraging on its high popularity to compete with the other travel and tourism competitors such as The Priceline Group, Kayak, etc.