TripAdvisor is a leading name in the world of travel and it claims to be the largest travel site in the world.
Image: company website
It has presence in 48 countries in 28 languages, and has 6.5 million properties and over 170 million user reviews, and it is headquarted in Needam, Massuhusetts. Founded in 2000 by Stephen Kaufer, Langley Steinert, and several others Tripadvisor was started with the idea of professional reviews from travel guides and magazines and not user generated social media.
But soon the consumer reviews exceeded the professional ones and they became the travel website as we know today. It works as a aggregator of user reviews and opinion sabout places, destinations, activities, attractions and restaurants of the world and provide a comprehensive information to the consumer so that they can make an informed decision. It has a huge portfolio of websites under Tripadvisor Inc. with 24 travel websites being managed them. They started acquiring these websites from the year 2007.
Tripadvisor has a rich user generated content, a strong travel community, global reach and technological innovations. Leveraging these tools they are able to provide a consumer plan and book their perfect trip. The majority percentage of revenue generated by this travel website is through advertisements- mostly by click based advertising and display based advertising. The other portion comes from transaction based and subscription based offerings.