Asus is a Taiwanese multinational computer electronics and hardware company headquartered in Beitou District, Taipei, Taiwan.
Image: company website
Founded in 1989, it has a very diverse set of consumer and enterprise related products that include desktops, laptops, mobile phones etc. It also has netbooks monitors, projectors, networking equipment, motherboards, optical storage, graphics cards, multimedia products, wearables, workstations, servers, and tablet PCs.
While Google handles the design, development and marketing of its tablet devices, the manufacturing is done through partnering with the original equipment manufacturers where Asus is one in the list that included Samsung, HTC and also Motorola. The two generations of the Nexus 7 launched in 2012 was manufactured for and branded as Google for release. In 2013, Asus held an announcement as a successor to the Google Nexus 7 which was a 7.00 -inch tablet with 1280 by 800 pixel display and was the first device to run Android 4. In late 2013, Google introduced the second generation of Nexus 7 which was also developed and manufactured by Asus.
Asus has also been keenly working with Microsoft for developing Windows 8 convertible tablets. As of August 2016, the devices currently available in Nexus series are two smartphones, the Nexus 6P (manufactured by Huawei) and Nexus 5X (manufactured by LG). The most recent tablet was the Nexus 9 which was manufactured by HTC and the most recent streaming media player the Nexus Player manufactured by Asus.
Asus also launched many Android-based smartphones in the brand name Zenfone and Padfone series which are powered by Intel Atom processors.
It has a market share over 3.9% with annual shipments ranging around 3.7 million, in 2015-16.