Founded in 1976, Apple started as a personal computer pioneer and now has a very strong consumer base with brand loyalty for years.
Image: company website
This Cupertino, California, based consumer electronics leader, entered the smartphone market in 2007 with its iPhone, and the tablet market in 2010 with its iPad, and the smartwatch market in 2014 with its Apple Watch. Its products are the iPhone, the Mac series of computers, the iPod, the iPad tablet and the Apple Watch smartwatch.
The three main online services that include iTunes Store, iCloud, and the App Store. It is the world's 2nd largest mobile phone manufacturer and also the world’s biggest technology company by total assets. It is ranked 3rd in Fortune 500 annual list of top companies based on revenue for 2016 and 8th in Forbes 2000 annual list of top companies based on sales, assets and market capitalization for 2016.
Apple's latest tablet launch is the iPad Pro 9.7 that was launched in early 2016. It has a very high resolution of 2048 pixels by 1536 pixels aided by PPI of 264 pixels per inch. With a powerful A9X processor unique to Apple, a not expandable 32GB of internal storage, a 12-megapixel primary camera and a 5-megapixel secondary camera. It runs iOS 9 and weighs 437.00 grams. Apple IPad mini 4 was launched in late 2015 and the Apple IPad Air 2 was launched in late 2014. Both have high resolution and have a consistent market share even now.
It has a market share over 24.13% with annual shipments ranging around 49.5 million, in 2015-16.
Annual Shipments 2015-16 (In Millions) = 49.5
Market Share 2015-16 (%) =24.13
Annual shipments and market share for each brand is taken, and weightages of 0.4 and 0.6 are given to them respectively. Once the final scores are calculated, the rankings are done.