Top 10 FMCG Companies in the World 2017

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4.Procter and Gamble

Procter & Gamble Co. which is also known as P&G, is an American consumer goods corporation.it is  headquartered in downtown Cincinnati, Ohio, USA.


Image: company website

William Procter and James Gamble established this company in 1837. Specialization of P&G is in a wide range of cleaning agents, personal care and hygienic products and its product portfolio also included foods, snacks and beverages were also there in the product portfolio of P&G but that was before the sale of Pringles to the Kellogg Company.

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How big mammoth this company is can be explained by its presence across the globe which is over 180 countries. 90% of its business is represented by its top 50 brands and this clearly explains its renewed plans of focussing on them shifting from a more complex company to a simpler one. The company is an amalgation of newly acquired brands like Gillette and old consistent brands like Tide. diversification of Procter and Gamble protects it from a sub-sector slowdown and this has been accounted as one of the main reason for P&Gs sustainability in long-term.

In 2016, P&G recorded $65.299 billion in deals. On August 1, 2014, P&G reported that it will drop and auction around 100 brands from its item portfolio to streamline the organization with a specific end goal to concentrate on the rest of the 65 brands, which represented 95% of the organization's benefits. A.G. Lafley who was the organization's director, president, and Chief until October 31, 2015, said the future P&G would be "a substantially more straightforward, significantly less unpredictable organization of driving brands that is simpler to oversee and work".

Sales ($Bn): 65.29

Profits ($Bn): 10.5

Countries: 180



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