Top 10 Global Mobile Phone Brands in 2017

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9. ZTE

ZTE is one the leading telecom companies in the world, and offers an array of products and services in its offerings for both consumers and enterprises.


Image: company website

The company has research and development facilities spread across Europe, America and Asia where it have applied for more than 68000+ patents. Overall the company has a strong and expert workforce of over 30,000+ employees, which have helped the company to become a global brand in the intensely competitive environment.

ZTE offers a wide variety of products in its offering. It offers smartphone devices, wireless equipment, bearers, cloud computing, fixed access etc. Some of the leading smartphones offered by ZTE include

  • AXON
  • BLADE
  • Avid
  • ZTE Max series etc.

All these smartphones have touchscreen, high resolution cameras, finger print recognition, long lasting battery life, smartphone features like Wifi etc. ZTE has a global customer base which is spread across continents and countries. The company has taken effort to have tie-ups with leading global telecom players like Vodafone, Telstra, China Mobile, AT&T, Virgin Mobile etc. This has enabled the company to become a global name and has increased the popularity of its handsets across the globe. ZTE has also been active in ensuring that it has a strong brand presence. A lot of effort has given on marketing through TV, print, billboards etc. ZTE mobile has also actively sponsored sports events and teams for ensuring good brand visibility. It is a sponsor of teams in the German football league. ZTE also appointed Ronaldo as its brand ambassador for promoting its phone. Apart from being a global player, ZTE is one of the top phone manufacturers in China.

Shipment (Units) : 54 Million



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