Top 10 Sports Brands in the World 2017

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7. Asics

Founded in 1949 by Kihachiro Onitsuka, ASICS is a Japanese MNC that produces footwear and sports equipment. It is headquartered in Kobe, Japan.


Image: Wikimedia

ASICS, the name is derived from a Latin phrase which means “A Sound Mind in A Sound Body”. The product line of ASICS includes Athletic shoes, Apparel and Sports equipment, and the brand serves customers in more than 100 countries worldwide.

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Sports shoes are the major contributor to the revenue with 60% share followed by 24% share from sportswear and 10% from sports equipment. ASICS has acquired Haglofs, an outdoor equipment brand in 2010.

ASICS has sponsorship deal with various sports that include Football, Baseball, Cricket, Hockey, Golf, Handball, Netball, Rugby, Swimming, Tennis, Table Tennis and Volley ball. It has been endorsed by various athletes in the sports mentioned. It is also official sponsor for the supply of kits.

Nike, the leading brand of sportswear was originally founded to sell Onitsuka Tiger shoes in US. ASICS has been recently awarded the U.S.Environmental Protection Agency’s ENERGY STAR, which signifies that it has met the strict energy efficient performance set by EPA. ASICS became the new top sports brand sponsor after the agreement made with IAAF( International Association of Athletic Federations ) to provide footwear and apparel to officials and volunteers at all World Series events in 2017.

Revenue(in million USD):3540



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