Top 10 Sports Brands in the World 2017

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4. Underarmour

Underarmour was founded in 1996 by Kelvin Plank, and is one of the leading sports companies worldwide.


Image: Wikimedia

It manufactures footwear, clothing, sports equipment and accessories, and they forayed into footwear segment in 2006. The logo of underarmour is very simplistic design formed by combining “U” in “Under” with “A” in “Armour”.

It is a symbol of speed, strength and athleticism. Underarmour was built on moisture-wicking design initially to keep the clothes dry while playing sports. It is headquartered in Baltimore, Maryland,U.S and Kelvin Plan is the present CEO of the company.

The product line of Underarmour includes athletic shoes, t-shirts, jackets, hoodies, pants, leggings, shorts and accessories. Revenue of underarmour in 2016 was  4285 million USD and registered a 8.13% growth over 2015. Its brand value is $1,000,000,000 seventh among the top 10 sports brands published by Forbes. Its apparel segment is the major contributor to sales registering approximately 70% followed by footwear at 20% and accessories at 10%.

Recent trends show that the footwear segment of Under Armour is growing in much faster pace than its apparel business. Underarmour had been in news for Kelvin Plank’s praise for President Donald Trump which alienated top athletes like Stephen Curry and Dwayne Johnson. The company markets its products by signing sponsorship agreement with celebrity athletes and through product placements.

Revenue(in million USD): 4800



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