Top 10 Sports Brands in the World 2017

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2. Adidas

Formerly called Dassler Schuhfabrik, Adidas was founded by Adolf Dassler and Rudolf Dassler in 1924.


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In 1949 it was stylized as Adidas after a rift between Adolf Dassler and Rudolf Dassler, who later went on to establish Puma. Adidas is a German MNC headquartered in Herzogenaurach, Germany, and designs and manufactures shoes, clothing and accessories.

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Kasper Rorsted is the present CEO of the company. The company’s products typically feature three parallel bars and the same motif can be seen in the company’s official logo. The logo was acquired from the athletic footwear brand, Karhu Sports, for two bottles of whiskey. The logo has changed from The Three Stripes in the early days to The Trefoil and to the latest one The Three Bars as they call.

The subsidiaries of Adidas include sports giants like Reebok, Runtastic and Ashworth. With brand value of $5,000,000,000, Adidas is the second most valued sportswear brands in the world as per the report published by Forbes. Adidas is a major supplier of team kit to international football teams and clubs. The sports that Adidas is associated with include Football, Cricket, Base Ball, Basketball, Golf, Gymnastics, Lacrosse, Rugby, Running, Skate boarding, Tennis and Kabaddi.

The recent Parley versions of Adidas shoes show the company’s commitment to sustainable initiatives. Parley turns ocean plastic waste into thread that is woven into running shoes and each shoe uses an average of 11 plastic bottles per pair. Adidas’s most memorable marketing campaigns include “Impossible is nothing”, “Adidas is all in” and “Believe in 5ive”.

Revenue(in million USD): 20960



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