India is facing a period of slow growth, especially in the auto sector, with car manufacturers struggling with sales targets and pushing vehicles through series of promotional offers. Even as this slump continues, manufacturers have not stopped rolling out new models with aggressive pricing, just an indicative of how important the Indian market is in their minds. New model launches like the Honda Amaze, Chevy Enjoy and the recent Ford Eco Sport have all created quite a stir and given customers a wider choice. The top 10 car brands in India in 2013 are listed as follows:
Metric: Sales figures from January to May 2013; Market share (by volume)
2013 Sales (Jan - May): 23828 units
Market share: 2.2%
Ford India was set up in India in 1995. It is headquartered in Chennai, Tamilnadu, and has popular models in the small car and luxury space. Some of the Ford models are: Figo, Fiesta, Endeavour, and Ikon. Its most recent and aggressive launch towards the last week of June is the Eco Sport, which is launched with an aggressive price tag, and loaded with features.