Fernando Torres

Posted in Celebrity Brands, Total Reads: 1258
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Fernando Torres



Profession/Industry

Sports (Football)


USP

“Right place at the right time”

Fernando Torres has been one of the greatest players in the history of Spain.The striker has made his name for scoring goals in big match situations – a trend that has seen him scoring in two separate European championship finals for Spain and one Europa League final for his club,Chelsea.Highly rated for his work ethic,his unselfish play with strike partner David Villa has been one of the factors that has seen Spain become the strongest footballing nation in recent years. Torres has won every major trophy that there is  to be won at club and international levels.


Career Achievements

FIFA World cup:  2010(Spain)

European Championship:  2008,2012(Spain)

UEFA Champions League:  2011-12(Chelsea)

UEFA Europa League: 2012-13(Chelsea)

One of the highest capped player in the history of Spain


Awards and Recognition

Euro 2012    Golden boot

Euro 2008   Man of the match in the final

FIFA Confederations Cup  Golden Shoe


Off-Field Personality / Brand Image Traits

Torres had been nick named ‘El Nino’(The Kid) for the high potential he displayed at a young age.His handsome features have made him a brand attraction.Torres was the darling of the press during his time with Liverpool F.C as his awesome form at  Anfield was pivotal in Liverpool becoming a force to be reckoned with again in England and Europe.His tendency to score goals at crucial times and him being part of the dominant Spain national team has enhanced his brand image.Torres’ steady marriage and his controversy free private life has also endeared him to the football fans.


Criticism

Torres’ form after his departure from Liverpool has been patchy.His Chelsea career has been blighted by a low goal scoring record,with many people claiming him to be a shadow of his former self.Even though he has won all major domestic and European honours with Chelsea,the general consensus is that he has not fulfilled his potential.His form for Spain too dipped during the time with him playing second fiddle to David Villa. Part of his slump has been attributed to a series of hamstring injuries which have taken a heavy toll on his pace.


List of Brands Endorsed

PepsiCo, Adidas



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