Lionel Messi has been widely acknowledged as the best footballer in the world today.Hailed as the true successor to the legendary Diego Maradona,Messi has charmed the fans with his amazing skill set.A club legend at Barcelona,Messi has been touted as the perfect role model owing to his dedication to football and his disciplined life style off it.
UEFA Champions League -2005-06,2008-09,2010-11(Barcelona)
Spanish La Liga – 2004-05,2005-06,2008-09,2009-10,2010-11,2012-13(Barcelona)
Olympic Gold Medal – 2008(Argentina)
All-time leading goal scorer for F.C. Barcelona
Awards and Recognition
FIFA Ballon d’Or – 2010,2011,2012
FIFA World Player of the year – 2009
Ballon d’Or -2009
European Golden Shoe -2010,2012,2013
World Soccer Player of the year – 2009,2011,2012
Off-Field Personality / Brand Image Traits
Lione Messi’s development from poor conditions in his native Rosario to become a legend on the world football stage has been nothing but extra ordinary. His image as a a soft soken, well-disciplined person who keeps his private life out of media glare makes him the epitome of how a footballer should behave in these times of glitz and glamour. The fact that he had to battle a career threatening growth hormone deficiency at the age of 11,which forced him to move to Barcelona, adds to his stature as a man who has overcome adversity after adversity to reach the stage that he has.His work with UNICEF and the close ties he maintains with his friends in Rosario have endeared him to the public.This down to earth demeanour coupled with the wonderful talent that he possesses has made him a brand favourite.
The only criticism that Messi had to endure during his amazing career in which he has won it all at club level multiple times is the fact that he has not won a single major trophy at the senior level with the Argentinian national football team. This has led to criticisms aimed at ‘Leo’ alleging that he plays well only for his beloved Barcelona. Much of his success at club level is attributed to the superb support he receives from Xavi and Iniesta at Barca, with many claiming that the lack of it is the reason for his underperformance with the national team