Wayne Rooney

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Wayne Rooney



Profession/Industry

Sports(Football)


USP

“England’s next big hope”

England has been searching for a major international trophy ever since the 1966 world cup triumph and Rooney seems to be the best person to spearhead that challenge. An outrageously gifted striker, he is the one player in the English team with genuine world class talent. He has the reputation of being a hot head, but the whole of Britain is pinning their hopes on him to guide  their football team back  to prominence.


Career Achievements

UEFA Champions League -2007-08 (Manchester United)

English Premier League  - 2006-07,2007-08,2008-09,2010-11,2012-13(Manchester United)

Youngest player to score for England


Awards and Recognition

PFA Players’ Player of the year - 2009-10

Barclays Player of the year - 2009-10

England Player of the year - 2008,2009


Off-Field Personality / Brand Image Traits

Rooney has been hailed as the hero the English football fans and the media have been looking for and the scrutiny has been intense. This has played its part in making him one of the most desirable personalities for various brands. Rooney speaks his mind on and off the field which has made fans connect with him better than the other  diplomatic players. Rooney’s presence as the spearhead of the most glamorous club in England – Manchester United, has ensured that his fame travels far and wide.


Criticism

Rooney’s Achilles heel has been his temper and his opponents have preyed on it during matches resulting in him losing his cool and doing something unwarranted – his red card in the decisive quarter final clash against Portugal in the 2006 wordl cup being a case in point.Rooney has not been able to replicate his form with Manchester United in  international matches, with England having failed to go past the quarter finals in any tournament that he has been a part of. Rooney’s marriage has been considered as pretty solid till recently ,however, revelations about his tryst with prostitutes while his wife was five months pregnant has resulted in his public image taking a hit.


List of Brands Endorsed

Nike, Nokia, Ford, Coca Cola



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