Justin Bieber

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Justin Bieber


Profession/Industry

Singer and song-writer


USP

”Teen Generation Heart-throb”

An international pop megastar, Musical genius, has good looks, Justin has turned an entire generation of young girls into his fans -who are called Beliebers . His several super hit albums make him one of the biggest celebrities in the world today. He is talked about as the next big thing in the world of music after Michael Jackson. He started music at a very young age and is a natural entertainer and self taught musician/singer who caught the eye of music producers through his YouTube videos. Even when 19, he is sure to climb the ladder of success and reach even greater heights.


Career Achievements

Super hit albums like My World, Never Say Never, Under The Mistletoe, Believe

Richest person under the age of 20

One of the Most followed person on Twitter

Has sold nearly 15 million albums


Awards and Recognition

Artist of the Year Awards at the 2010,2012 American Music Awards

Nominated for Best New Artist and Best Pop Vocal Album at the 53rd Grammy Awards.

Named by Forbes magazine in 2012 as the third-most powerful celebrity in the world

Received Brit award, NRJ Music Awards, Billboard Music Awards and numerous fan voted accolades like American Music Awards, Teen Choice Awards and MTV Europe Music Awards.


Off-Field Personality / Brand Image Traits

He is a teen heart throb, much liked by other Artists as well. Like a true pop star, he likes to experiment with his looks and appearance. Remains active on Twitter, and tries to maintain a connect with his fans, by replying to them, and acknowledging their love. Supports several charities as well. However, has had his share of controversies, involving the paparazzi, reckless driving, and unstable relationships.


Criticism

He has been criticized for looking and sounding younger than his age. Was shortly involved in a scandal with a woman claiming to have born his child, but it was later proved wrong. Some say that being reckless and inability to handle his fame could lead to his downfall and waste of a great talent.


List of Brands Endorsed

Adidas, Party Pieces, Proactiv,  One Less Lonely Girl Nail Polish Collection for Nicole by OPI, BillMyParents SpendSmart Card,  Justin Bieber JustBeat by Dr. Dre, Elizabeth Arden



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