Novak is a ferocious competitor, possesses the lethal combination of speed and skill, has the ability to dig deep and produce the results in tough situations. A very good baseline player, he has one of the best back hands in the game. Extremely good at returning the serve. Has a friendly, extrovert nature, popular among players and public. He has been nicknamed “the Djoker”. He brings the glamour and fun quotient to the world of tennis, but never loses focus from the main aim of playing great tennis and winning tournaments. He is currently ranked number 2 in the men’s singles category.
Many grand slam titles
No.1 spot in the ATP rankings for a total of 100+ weeks
Bronze medal in men's singles at the 2008 Summer Olympics
Won many Masters 1000 series titles
Awards and Recognition
2011 Laureus World Sports Award for Sportsman of the Year
2012 Best Male Tennis Player ESPY Award
ATP World Tour Player of the Year twice consecutively, in 2011 and 2012
Recipient of the Order of St. Sava and the Order of the Star of Karađorđe.
Named amongst the 100 most influential people by TIME magazine
Off-Field Personality / Brand Image Traits
Has a jovial nature, doesn’t take himself too seriously. Enjoys being a part of popular culture, and has appeared on many TV shows, and music videos. He is also known for his imitations of other tennis players on the court. A brand, that can be associated with fun, mischief, and at the same time dedication and hard work. He is known to be allergic to gluten.
He is sometimes criticized for his cockiness, and lack of humility. His mimicry of fellow players does not often go down well with the players