Maria Sharapova

Posted in Celebrity Brands, Total Reads: 1906
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Maria Sharapova


Profession/Industry

Tennis player


USP

The most popular and recognized face in the world of women’s tennis. She is well known for her tennis achievements and her beauty. She is enjoying a good run, after a bad patch without any titles. A tough competitor and uses her height to good advantage. Her game, achievements, and good looks have made her a very popular brand, and a darling of big companies and brands. She is the highest paid female athlete in the world.


Career Achievements

Many Grand slam titles

Achieved a career grand slam

Olympic silver medal in the London 2012 Olympics


Awards and Recognition

WTA player of the year

ESPY best female tennis player

Named one of the "30 Legends of Women's Tennis: Past, Present and Future" by Time magazine

One of the "100 Greatest of All Time" by Tennis Channel

 

Off-Field Personality / Brand Image Traits

Her glamour quotient along with on-field achievements makes her the ideal brand ambassador, and she is sought after by big brands and companies. Has a stylish personality, and a charming girl. Conducts herself well off the field.  The poster girl of women’s tennis, she has appeared in the Sports Illustrated magazine as well. She was recently in news when she expressed her desire to change her name to ‘Sugapova’-a reference to her line of candies, for the 2013 US open, but later decided against it.


Criticism

Has been criticized by fellow players for her loud grunts during matches, which can be distracting. Some say that her off field commitments and lifestyle had affected her game, and she didn’t do justice to her talent and potential.


List of Brands Endorsed

Nike, Canon, UNDP Goodwill Ambassador,  Tag Heuer, Gatorade, Porsche



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