The most successful tennis player ever. He possesses sublime skills and accuracy. A graceful player, who makes even the most difficult shots look easy. Always keeps his composure , and maintains a good demeanor. Has an amazing back hand shot, and can squeeze the ball past his opponent even in the tightest of spaces. The power of his forehand is hard to deal with for most players. Has an affable personality, and loved by all. Perhaps the biggest tennis superstar of open-era, he has been the main attraction at tournaments all across the globe. The list of his admirers includes Sachin Tendulkar. After swiss chocolates and watches, Switzerland has Roger Federer to boast about.
Many Career titles
Record number of Grand slam titles
One of few players to win all four majors
Shares the record for most number of Wimbledon titles (7- at that time)
Ranked world no. 1 for a record total of 300+ weeks
Olympic games doubles’ Gold medalist (2008)
Awards and Recognition
ATP player of the year ( for 2004,05,06,07,09)
Laureus world sportsman of the year ( 2004,05,06,07)
One of Sports Illustrated's Athletes of the Decade
Time magazine named him as one of the 100 most important people in the world.
Listed on the Forbes Celebrity List
Off-Field Personality / Brand Image Traits
He comes across as a calm, charming, humble person. He is always gracious in victory and defeat. Never involved in any scandals, and has a clean image. His suave, handsome, dashing personality, coupled with his on field achievements, has helped him secure many big endorsement deals. One of the most dependable brands in the world of sports.
For the past few years, critics have been questioning his abilities to win a grand slam, pointing to the lack of titles. But no athlete can continue to perform at his level best forever. However, Federer still has the hunger and drive to win more, and cannot be taken lightly in any competition.
List of Brands Endorsed
Nike, Credit Suisse, Rolex, Lindt and Jura Elektroapparate, Mercedes-Benz Nationale Suisse, Gillette, Wilson and Moët & Chandon, NetJets, Maurice Lacroix.