“If cricket is a religion in India, then Sachin is its God”...the line clearly describes what Sachin means to Cricket and to the nation. Love, Dedication, Respect for the game are his forte. His ability to adapt, control emotions are his strong points. In spite of continuously succeeding at the highest level with ease he has never thought of himself bigger than the game. He still believes that main ingredient to achieve expertise in anything is repetition. He always gives importance to basic details. Has interest and promotes other Sports as well. The man who carried Indian cricket for nearly 20 years, he has the power to bring joy and happiness to a billion people. Regarded as the finest cricketer of the modern era, he was complimented by the great Sir Don Bradman himself. Amazing footwork, superb timing, ability to quickly judge the length of the delivery made him the tormentor of bowlers across the world. The genius, maestro recently retired from all forms of the game.
Highest run getter in both test and ODI's
100 centuries, Maximum in Test and ODI's
First man to score a double century in ODI
Maximum no of international appearances in TEST and ODIS
1999:Padma Shri– India's fourth highest civilian award
2008:Padma Vibhushan– India's second highest civilian award
2010:ICC Cricketer of the year– Highest award in the ICC listings
2010:LG People's Choice Award
ICC World Test XI: 2009, 2010, 2011
ICC World ODI XI: 2004, 2007, 2010
Wisden Leading Cricketer in the World- 1997, 2010, 2012
Off-Field Personality / Brand Image Traits
Carrying the burden of more than a billion people (appreciated all over the world), fulfilling their expectations makes him One for the Masses. He has been mostly associated with brands which can reach the masses and not restricted to the elite people. The Godly figure has special interest in Sports Cars. His soft voice and his sincerity makes him dear to all. His ability to perform and achieve things on the cricket field for such a long duration of time makes him an icon for old as well as the new. Very Orthodox and methodological by nature makes the purists love and even worship him. However this doesn't stop him to inspire younger generation as his ability to adapt to changing cricketing rules , tough schedule, new variety of bowlers and different formats were commended by all generations. His fondness for new hairstyles and clothing and his child like enthusiasm still makes him special. The man who brought a smile to every Indian’s face, recently left everyone in tears, when he announced retirement from test cricket as well.
He has been criticized for his lack of ability to score big in finals. He was also criticized for continuing despite injuries, and poor form and not making room for new players. But he proved them all wrong.
List of Brands Endorsed
Boost , Pepsi, Action Shoes, MRF, Adidas, Britannia, Fiat Palio, TVS, Sunfeast, Canon, Airtel, Reynolds, Sanyo BPL, Toshiba, Castrol India, Ujala Techno Bright, Coca-Cola, Luminous India