Delta Private Jets SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Delta Private Jets analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Delta Private Jets SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Delta Private Jets to benchmark its business & performance as compared to the competitors and industry. Delta Private Jets is one of the leading brands in the airlines sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Delta Private Jets competitors and includes Delta Private Jets target market, segmentation, positioning & Unique Selling Proposition (USP).

Delta Private Jets SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Delta Private Jets Brand Analysis
Parent Company

Delta Air Lines


International (Jets and helicopters)



Tagline/ Slogan



Private jet travel with the strength and safety standards of a major carrier

Delta Private Jets STP
Delta Private Jets Segmentation

Air charter

Delta Private Jets Target Market

Customers seeking private charter services

Delta Private Jets Positioning

Transportation services for those who don’t mind paying more

Delta Private Jets SWOT Analysis
Delta Private Jets Strengths

Below are the Strengths in the SWOT Analysis of Delta Private Jets:

1.Parent company Delta was named the Airline of the Year by Air Transport World magazine and was named to FORTUNE magazine’s 50 Most Admired Companies

2. Delta Private Jets Card holders receive SkyMiles Diamond Medallion tier status

3. Only U.S. airline offering customers combined access to commercial and private jet service

4. Wide range of travel and leisure benefits associated with the use of jet card

5. Delta Private Jets consistently attains the highest achievable safety ratings

Delta Private Jets Weaknesses

Here are the weaknesses in the Delta Private Jets SWOT Analysis:

1. Very small fleet size means low market share
2. Still has to establish itself on international destinations

Delta Private Jets Opportunities

Following are the Opportunities in Delta Private Jets SWOT Analysis:

1. Promising market growth in Latin America and the Asia Pacific region where the economies are stronger

2. Customised services and packages for attract tourists as well

Delta Private Jets Threats

The threats in the SWOT Analysis of Delta Private Jets are as mentioned:

1. Very small player compared to the competitors

2. Skyrocketing fuel prices reduce the bargaining power of charter Airlines

3. Fluctuating global economy can affect tourism and hence operations

Delta Private Jets Competition

Below are the top 5 Delta Private Jets competitors:

1. Sentient Flight Group, LLC

2. NetJets Inc.

3. Jet Aviation Management AG

4. Marquis Jet Partners, Inc.

5. CitationAir

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Delta Private Jets. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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