Delta Private Jets SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Delta Air Lines

International (Jets and helicopters)

Airlines

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Private jet travel with the strength and safety standards of a major carrier

Air charter

Customers seeking private charter services

Transportation services for those who don’t mind paying more

Below are the Strengths in the SWOT Analysis of Delta Private Jets:

1.Parent company Delta was named the Airline of the Year by Air Transport World magazine and was named to FORTUNE magazine’s 50 Most Admired Companies

2. Delta Private Jets Card holders receive SkyMiles Diamond Medallion tier status

3. Only U.S. airline offering customers combined access to commercial and private jet service

4. Wide range of travel and leisure benefits associated with the use of jet card

5. Delta Private Jets consistently attains the highest achievable safety ratings

Here are the weaknesses in the Delta Private Jets SWOT Analysis:

1. Very small fleet size means low market share
2. Still has to establish itself on international destinations

Following are the Opportunities in Delta Private Jets SWOT Analysis:

1. Promising market growth in Latin America and the Asia Pacific region where the economies are stronger

2. Customised services and packages for attract tourists as well

The threats in the SWOT Analysis of Delta Private Jets are as mentioned:

1. Very small player compared to the competitors

2. Skyrocketing fuel prices reduce the bargaining power of charter Airlines

3. Fluctuating global economy can affect tourism and hence operations

Below are the top 5 Delta Private Jets competitors:

1. Sentient Flight Group, LLC

2. NetJets Inc.

3. Jet Aviation Management AG

4. Marquis Jet Partners, Inc.

5. CitationAir