Delta Private Jets SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Delta Private Jets analyses the brand by its strengths, weaknesses, opportunities & threats. In Delta Private Jets SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Delta Private Jets to benchmark its business & performance as compared to the competitors. Delta Private Jets is one of the leading brands in the airlines sector.

The article below lists the Delta Private Jets SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Delta Private Jets SWOT Analysis:

SWOT Analysis of Delta Private Jets

For Delta Private Jets, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Delta Private Jets Strengths

The strengths of Delta Private Jets looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Delta Private Jets :

1.Parent company Delta was named the Airline of the Year by Air Transport World magazine and was named to FORTUNE magazine’s 50 Most Admired Companies

2. Delta Private Jets Card holders receive SkyMiles Diamond Medallion tier status

3. Only U.S. airline offering customers combined access to commercial and private jet service

4. Wide range of travel and leisure benefits associated with the use of jet card

5. Delta Private Jets consistently attains the highest achievable safety ratings

Delta Private Jets Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Delta Private Jets SWOT Analysis:

1. Very small fleet size means low market share
2. Still has to establish itself on international destinations


Delta Private Jets Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Delta Private Jets SWOT Analysis:

1. Promising market growth in Latin America and the Asia Pacific region where the economies are stronger

2. Customised services and packages for attract tourists as well

Delta Private Jets Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Delta Private Jets are as mentioned:

1. Very small player compared to the competitors

2. Skyrocketing fuel prices reduce the bargaining power of charter Airlines

3. Fluctuating global economy can affect tourism and hence operations


Delta Private Jets Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of Delta Private Jets:

1. Sentient Flight Group, LLC

2. NetJets Inc.

3. Jet Aviation Management AG

4. Marquis Jet Partners, Inc.

5. CitationAir

Hence this concludes the Delta Private Jets SWOT analysis.

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About Delta Private Jets

Delta Private Jets Overview
Parent Company

Delta Air Lines

Category

International (Jets and helicopters)

Sector

Airlines

Tagline/ Slogan

-

USP

Private jet travel with the strength and safety standards of a major carrier

Delta Private Jets STP
Segmentation

Air charter

Target Market

Customers seeking private charter services

Positioning

Transportation services for those who don’t mind paying more


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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