Skytrans SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 850

SWOT Analysis of Skytrans with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Wild Group of Companies


Airline and Air charter business in Australia and Pacific



Tagline/ Slogan



Professional aviation services to some of the most remote parts of Australia

Skytrans STP


Ad hoc and contract charter work

Target Group

Airlines for special missions , FIFO operations and freight


Most experienced  charter airlines in Australia

Skytrans SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Skytrans :

1. Airline also provides fly-in fly-out charter services to many large companies in mining and other domains

2. Strong CSR initiatives helped Skytrans in creating goodwill in Queensland area

3. The company has its destinations to around 25 locations in Australia

4. Strong brand presence in the region adds to the value


1. Very small fleet size compared to large players
2. Still has to establish itself on many destinations hence low market share


1. Amount of work can sustain the existing players

2. Can focus on tourists by value added customised services
3. Operates in Queensland where a number of gas, coal and other mineral projects are gathering momentum


1. Availability of cheap labor on mining sites can reduce the number of contracts

2. Competition with other big players means low market share

3. Rising fuel prices can affect profits in business operations

Skytrans Competition


Below are the 3 main Skytrans competitors :

1. Alliance Airlines
2.Virgin Australia
3. QantasLink

The brandguide table above concludes the Skytrans SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Skytrans. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: