FS Air Service SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 661

SWOT Analysis of FS Air Service with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

FS Air Service

Parent Company

FS Air Service Inc


Domestic(Small Certified carrier)



Tagline/ Slogan

Anything, Anytime, Anywhere


Company’s fleet can access the areas where other fleets cannot go



Passenger and cargo transfer

Target Group

Communities of Alaska


Reliable service in extreme environment

SWOT Analysis


1. Operating in a niche where there is less competition

2.Knownfor its operations and service quality

3. Regionally a well renowned brand due many years of experience

4. Established in 1986 means it has a strong legacy in the region


1. Fleet with low passenger capacity means low market share

2. Low brand awareness due to limited areas in rest of the country


1. Expansion of fleet and scheduled flights

2. Providing services like medevac and rescue operations


1. Skyrocketing fuel prices is a concern for business

2. Demand fluctuations, aggressive competition and low tourism can hurt profits

3. Strict aviation rules can also cause issues in operations



1. Wings of Alaska

2. Alaskan Airlines

3. Grant Aviation

The table above concludes the FS Air Service SWOT analysis along with its marketing and brand parameters.


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