Florida West International Airways SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 1081

SWOT analysis of Florida West International Airways analyses the brand/company with its strengths, weaknesses, opportunities & threats. Florida West International Airways is one of the leading brands in the airlines sector.

In addition to SWOT Analysis, the table below also lists the top Florida West International Airways competitors and elaborates Florida West International Airways segmentation, targeting, positioning & USP.

Florida West International Airways

Parent Company

LATAM Airlines Group

Category

American cargo airline

Sector

Airlines

Tagline/ Slogan

-

USP

Maintaining first world standards in third world environments

Florida West International Airways STP

Segment

Airline charter and cargo services

Target Group

Scheduled and charter services (mostly in USA, Caribbean, Latin America)

Positioning

All-Cargo carrier

Florida West International Airways SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Florida West International Airways. Strengths are:

1. Carries all types of cargo ranging from Live animals to dangerous goods

2. Capability to operate aircraft all over the global market and  expertise to support the setting up of new cargo operations

3. main markets in Latin America, the Caribbean and the USA

4. A well known brand regionally with consistent services

Weaknesses

Here are the weaknesses in the Florida West International Airways SWOT Analysis:

1. Indictment of three executives in Conspiracy to Fix Rates on Air Cargo Shipments had tarnished companies image.

2. Fleet is very small hence low market share

3. Filed for bankruptcy due to financial complications

Opportunities

Following are the Opportunities in Florida West International Airways SWOT Analysis:

1.Company will be looking to invest into the company and expand its operations

2. Increase fleet size to expand operations

3. Newer destinations and active workforce can propel business activities

Threats

The threats in the SWOT Analysis of Florida West International Airways are as mentioned:

1. Company had to sell off its fleet due to the recurring financial troubles, and has massively scaled down its operations

2. Increasing competition can affect market share

3. Rising cost of operations and fuel prices would affect company operations

Florida West International Airways Competition

Competitors

Below are the top 3 Florida West International Airways competitors:

1. Ameriflight

2. Centurion Air Cargo

3. IBC Airways


The brandguide table above concludes the Florida West International Airways SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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