Atlas Air SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 1246

SWOT Analysis of Atlas Air with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Atlas Air

Parent Company

Atlas Air Worldwide Holdings, Inc


ACMI (Aircraft, Crew, Maintenance and Insurance) and Air Charter



Tagline/ Slogan

Global trade takes off with us


Industry-leading fleet



Airline charter and cargo services

Target Group

Scheduled and charter services (Throughout the world)


A turnkey solution for International Air cargo

SWOT Analysis


1. Expanding market leadership and customer base, including emerging markets.

2. Added AeroLogic ,TNT & Emirates (Middle East) as customers

3. Only ACMI provider offering the unmatched productivity of new Boeing 747-8 freighter

4. Winner of the Asian freight and supply chain Award for best Air – Charter /ACMI operations.

5. Valuable in-country knowledge and experience of support operations

6. Excellent financial position of the Airlines

7. The airlines has presence at over 400+ destinations


1. British Airways returned three 747-8 Freighter aircraft and broke the partnership

2. Air cargo industry remains under the effect of deteriorating consumer confidence and economic uncertainty


1. New tie ups can boost business

2. Low risk opportunity for growth in ACMI model

3. Expanding the geography base can help reach out to new customers


1. Increase in labor costs are a concern

2. Rising fuel costs and increased competition can affect business

3. Unfavorable market scenarios can make operations difficult



1. AerCap Holdings

2. AirAtlanta

3. Evergreen Holdings 

The table above concludes the Atlas Air SWOT analysis along with its marketing and brand parameters.


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