Trans States Airlines SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 914

SWOT Analysis of Trans States Airlines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Trans States Airlines

Parent Company

Trans States Holdings





Tagline/ Slogan

Flying for business is our business


Regional experience as a feeder



Regional Passengers

Target Group

Passengers commuting in mid-western and northeastern US


Quality regional feeder airline

SWOT Analysis


1. Trans States Airlines has been the recipient of the Federal Aviation Administration's Certificate of Excellence Diamond Award in Maintenance eight years in a row
2. Fifth largest independent (privately held) regional airlines in the United States
3. More than 30 years of experience and is a known brand name

4. The company has focused on frequent flier programs, alliances and lounge services for a good customer service

5. It carries approx 2 million passengers annually


1. Accidents and other incidents have affected the brand image
2. Limited geographic operations means it has a lower market share


1. Most of the business from repeat customers (Strong word of mouth)
2.Growth opportunities  in personalized private charters
3. Engage in brand building activity to increase customer base


1. Airline industry had struggled financially
2. Rising fuel costs and labor costs can affect business

3. Unfavorable market conditions and govt policies can adversely affect operations



1. US Airways
2. Gojet Airlines LLC
3. Flight Works Incorporated

The table above concludes the Trans States Airlines SWOT analysis along with its marketing and brand parameters.


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