Trans States Airlines SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 1384

SWOT analysis of Trans States Airlines analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Trans States Airlines SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Trans States Airlines to benchmark its business & performance as compared to the competitors and industry. Trans States Airlines is one of the leading brands in the airlines sector. The table below also lists the top Trans States Airlines competitors and elaborates Trans States Airlines market segmentation, target group, positioning & Unique Selling Proposition (USP).

Trans States Airlines SWOT, Competitors, Marketing STP & Brand analysis Table
Trans States Airlines Brand Analysis
Parent Company

Trans States Holdings

Category

Regional

Sector

Airlines

Tagline/ Slogan

Flying for business is our business

USP

Regional experience as a feeder

Trans States Airlines STP
Segment

Regional Passengers

Target Group

Passengers commuting in mid-western and northeastern US

Positioning

Quality regional feeder airline

Trans States Airlines SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Trans States Airlines. Strengths are:

1. Trans States Airlines has been the recipient of the Federal Aviation Administration's Certificate of Excellence Diamond Award in Maintenance eight years in a row
2. Fifth largest independent (privately held) regional airlines in the United States
3. More than 30 years of experience and is a known brand name

4. The company has focused on frequent flier programs, alliances and lounge services for a good customer service

5. It carries approx 2 million passengers annually

Weaknesses

Here are the weaknesses in the Trans States Airlines SWOT Analysis:

1. Accidents and other incidents have affected the brand image
2. Limited geographic operations means it has a lower market share

Opportunities

Following are the Opportunities in Trans States Airlines SWOT Analysis:

1. Most of the business from repeat customers (Strong word of mouth)
2.Growth opportunities  in personalized private charters
3. Engage in brand building activity to increase customer base

Threats

The threats in the SWOT Analysis of Trans States Airlines are as mentioned:

1. Airline industry had struggled financially
2. Rising fuel costs and labor costs can affect business

3. Unfavorable market conditions and govt policies can adversely affect operations

Trans States Airlines Competition
Competitors

Below are the top 3 Trans States Airlines competitors:

1. US Airways
2. Gojet Airlines LLC
3. Flight Works Incorporated

The brandguide table above concludes the Trans States Airlines SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Trans States Airlines. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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