COMAIR Flight Services SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 1198

SWOT Analysis of COMAIR Flight Services with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

COMAIR Flight Services

Parent Company

Comair Flight Services (Pty) Ltd


Aircraft charter, aircraft management and flight support services



Tagline/ Slogan

Experience the luxury and comfort of flying with CFS


Providing personal touch to the passenger journey

COMAIR Flight Services STP


Passenger Charter

Target Group

FBO ,Charter and fleet maintenance services


Providing customers with personalized, time-saving service

COMAIR Flight Services SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of COMAIR Flight Services. Strengths are:

1. Premier FBO in Lanseria Intl Airport, providing exceptional world class service without the delays and congestion

2. Modern aircraft fleet more than doubled in size

3. High standard of safety are maintained to avoid accidents

4. Also involved in aircraft sales and acquisition

5. Strong client base despite being a new player in the industry


Here are the weaknesses of COMAIR Flight Services :

1. Comparatively less number of planes means low market share
2. Single code share agreement and limited geographic presence


Following are the Opportunities of COMAIR Flight Services :

1. Increasing number of destinations and service offerings

2. More marketing and advertising through TVCs, social media etc to boost presence

3. Tie-ups with bigger players can boost brand image


The threats of COMAIR Flight Services are as mentioned :

1. High competition from other regional players
2. Less number of carriers means less competitive ticket pricing

3. Govt policies not favoring aviation services can affect business

COMAIR Flight Services Competition


Below are the 3 main COMAIR Flight Services competitors :

1.  Fly Zenith

2. SkyClass Aviation

3. Federal Air

The brandguide table above concludes the COMAIR Flight Services SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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