Pacific Wings Airlines SWOT Analysis, Competitors & USP

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SWOT Analysis of Pacific Wings Airlines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Pacific Wings Airlines

Parent Company

Pacific Air Holdings L.L.C





Tagline/ Slogan



Most environment friendly Airline base in south west

Pacific Wings Airlines STP


Commuter Airlines

Target Group

Passengers travelling to Mexico and Hawaii


Efficient, cost effective transportation solutions

Pacific Wings Airlines SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Pacific Wings Airlines :

1. Central Florida Air Maintenance
2. Operating in the niche field of Air Ambulance and HAZMAT services
3. Over 30 years of experience in the industry

4. It has services to Mexico under New Mexico airlines


1. Very small fleet size means low profitability

2. Most of the subsidiaries of parent company are closed


1.Also operates in aircraft management and aviation consulting services

2. Operates in military and civilian aircraft ground support system

3. Expand newer geographies can help revive business


1.Constantly declining business

2. Spoiled image because of the accidents

3. Very strong competition can reduce market share

Pacific Wings Airlines Competition


Below are the 2 main Pacific Wings Airlines competitors :

1. Island Air
2. Silver airways

The brandguide table above concludes the Pacific Wings Airlines SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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