National Airlines SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 696

SWOT Analysis of National Airlines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

National Airlines

Parent Company

National Air Cargo Group


Air Charter



Tagline/ Slogan

Unrelenting Service


Unmatched agility and customer service



Airline charter and cargo services

Target Group

Scheduled and charter services (Throughout the world)


Move faster, respond sooner and deliver more

SWOT Analysis


1. Earned an impeccable reputation by providing mission-critical logistics support to military forces, by delivering essential supplies when lives are on the line

2. Providea customizable IT systems and easy access to the tracking systems, which enables customers to monitor the progress of their shipments

3. National Air Cargo Group, Inc. ,National Airlines is a Part 121 carrier and member of the Civil Reserve Air Fleet (CRAF) specializing in time-sensitive and heavy-lift domestic and international cargo solutions


1. Air cargo industry remains under the effect of deteriorating consumer confidence and economic uncertainty

2. Low brand awareness about the brand and limited operations compared to large players


1. New tie ups with prominent bigger players

2. Low risk opportunity for growth in ACMI model

3. Expanding reach by introducing new destinations


1. Operating in unstable areas like Afghanistan

2.Increase in labor costs

3. Increasing fuel costs can affect profts



1. AerCap Holdings

2. AirAtlanta

3. Evergreen Holdings 

The table above concludes the National Airlines SWOT analysis along with its marketing and brand parameters.


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