Corporate Air SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 1042
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SWOT Analysis of Corporate Air with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Corporate Air

Parent Company

Corporate Air

Category

Regional

Sector

Airlines

Tagline/ Slogan

The Best Way From Here To There Is Corporate Air

USP

Regional experience as a feeder

Corporate Air STP

Segment

Regional Passengers

Target Group

Serving nine states in midwestern and northeastern US

Positioning

Quality regional feeder airline

Corporate Air SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Corporate Air :

1. Provides feeder service on behalf of FedEx Express, as well as the United States Postal Service
2. Company had won philanthropy and diamond awards
3. More than a few decades of experience and is a known brand name

4. Regionally a prominent B2B service provider in the USA

Weaknesses

1. Accidents happening in the recent past have affected brand image
2. Tarnished image due to FAA fines & limited geographic reach

Opportunities

1. Most of the business from repeat customers (Strong word of mouth)
2.Growth opportunities  in personalized private charters
3. Engage in philanthropic activities to improve brand image

Threats

1. Airline industry had struggled financially
2. Rising fuel costs can affect business oeprations

3. Increasing competitor activity can reduce market share

Corporate Air Competition

Competitors

Below are the 3 main Corporate Air competitors :

1. TransState Airlines
2. Gojet Airlines LLC
3. Flight Works Incorporated


The brandguide table above concludes the Corporate Air SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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