SWOT Analysis of New Mexico Airlines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
|
New Mexico Airlines |
|
|
Parent Company |
Pacific Air Holdings L.L.C |
|
Category |
Regional |
|
Sector |
|
|
Tagline/ Slogan |
- |
|
USP |
Extensive network of local contacts and resources |
|
New Mexico Airlines STP |
|
|
Segment |
Commuter Airlines |
|
Target Group |
Middle and upper middle class |
|
Positioning |
Providing personalized charter services |
|
New Mexico Airlines SWOT Analysis |
|
|
Strengths |
1. New Mexico after the airline was awarded an Essential Air Service contract to serve Hobbs and Carlsbad, New Mexico 4. Regionally a strong player focused on good customer service |
|
Weaknesses |
1. Very small fleet size compared to large players 2. Most of the subsidiaries of parent company are closed which is s concern |
|
Opportunities |
1.Also operates in aircraft management and aviation consulting services 2. Operates in military and civilian aircraft ground support system 3. Increasing destinations can help reach out services to other customers |
|
Threats |
1.Constantly declining business (Pulling out of many destinations) 2. Spoiled image because of the accidents 3. Very strong competition means lower market share |
|
New Mexico Airlines Competition |
|
|
Competitors |
1. Island Air |
The brandguide table above concludes the New Mexico Airlines SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to New Mexico Airlines. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
Search & Explore : BrandGuide
Quizzes!
Related Business Content
Top Companies Lists 2018
All Sections on MBASkool
Write for Us!
