New Mexico Airlines SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 975

SWOT Analysis of New Mexico Airlines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

New Mexico Airlines

Parent Company

Pacific Air Holdings L.L.C





Tagline/ Slogan



Extensive network of local contacts and resources

New Mexico Airlines STP


Commuter Airlines

Target Group

Middle and upper middle class


Providing personalized charter services

New Mexico Airlines SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of New Mexico Airlines :

1. New Mexico after the airline was awarded an Essential Air Service contract to serve Hobbs and Carlsbad, New Mexico
2. Most environmentally friendly airline fleet in the Southwest.
3. Many decades of experience in the industry

4. Regionally a strong player focused on good customer service


1. Very small fleet size compared to large players

2. Most of the subsidiaries of parent company are closed which is s concern


1.Also operates in aircraft management and aviation consulting services

2. Operates in military and civilian aircraft ground support system

3. Increasing destinations can help reach out services to other customers


1.Constantly declining business (Pulling out of many destinations)

2. Spoiled image because of the accidents

3. Very strong competition means lower market share

New Mexico Airlines Competition


Below are the 2 main New Mexico Airlines competitors :

1. Island Air
2. Silver airways

The brandguide table above concludes the New Mexico Airlines SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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