SWOT Analysis of NorthWestern Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
NorthWestern Corporation |
|
Parent Company |
NorthWestern Corporation |
Category |
Energy |
Sector |
|
Tagline/ Slogan |
Delivering a bright future |
USP |
Working together to deliver safe, reliable and innovative energy solutions that create value for customers, communities, employees and investors |
NorthWestern Corporation STP |
|
Segment |
Electricity generation, transmission, and distribution, and transmission and distribution of gas |
Target Group |
Residents and businesses in Montana, South Dakota, and Nebraska |
Positioning |
Working together to deliver safe, reliable and innovative energy solutions that create value for customers, communities, employees and investors. |
NorthWestern Corporation SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of NorthWestern Corporation : 1. One of the largest providers of electricity and natural gas in the northwest quadrant of the United States 3. Vertically integrated operations 4. Strong transmission and distribution portfolio in Montana 5. Its Products include utility operations which consist of regulated electric and natural gas distribution, transmission and energy supply |
Weaknesses |
1. Dependence on coal-fired generation for South Dakota operations
|
Opportunities |
1. Strategic acquisitions of smaller companies can boost market |
Threats |
1. Contractual risks and regulatory concerns 3. Increasing competition activity and higher costs of operations |
NorthWestern Corporation Competition |
|
Competitors |
Below are the 3 main NorthWestern Corporation competitors : 1.Black Hills Corporation |
The brandguide table above concludes the NorthWestern Corporation SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to NorthWestern Corporation. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
Search & Explore : BrandGuide
Quizzes!
Related Business Content
Top Companies Lists 2018
All Sections on MBASkool
Write for Us!