NorthWestern Corporation SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 1118

SWOT analysis of NorthWestern Corporation analyses the brand/company with its strengths, weaknesses, opportunities & threats. NorthWestern Corporation is one of the leading brands in the airlines sector. The table below also lists the top NorthWestern Corporation competitors and elaborates NorthWestern Corporation segmentation, targeting, positioning & USP.

NorthWestern Corporation

Parent Company

NorthWestern Corporation





Tagline/ Slogan

Delivering a bright future


Working together to deliver safe, reliable and innovative energy solutions that create value for customers, communities, employees and investors

NorthWestern Corporation STP


Electricity generation, transmission, and distribution, and transmission and distribution of gas

Target Group

Residents and businesses in Montana, South Dakota, and Nebraska


Working together to deliver safe, reliable and innovative energy solutions that create value for customers, communities, employees and investors.

NorthWestern Corporation SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of NorthWestern Corporation. Strengths are:

1. One of the largest providers of electricity and natural gas in the northwest quadrant of the United States
2. Strong customer base- serves approximately 650,000+ customers spread across the US

3. Vertically integrated operations

4. Strong transmission and distribution portfolio in Montana

5. Its Products include utility operations which consist of regulated electric and natural gas distribution, transmission and energy supply


Here are the weaknesses in the NorthWestern Corporation SWOT Analysis:

1. Dependence on coal-fired generation for South Dakota operations

2. Marred in controversy regarding artificially inflating the stock price through material omissions and materially false and misleading statements.


Following are the Opportunities in NorthWestern Corporation SWOT Analysis:

1. Strategic acquisitions of smaller companies can boost market
2. Infrastructure upgradations
3.Investing in renewable energy


The threats in the SWOT Analysis of NorthWestern Corporation are as mentioned:

1. Contractual risks and regulatory concerns
2.Seasonality in business is a concern

3. Increasing competition activity and higher costs of operations

NorthWestern Corporation Competition


Below are the top 3 NorthWestern Corporation competitors:

1.Black Hills Corporation
2.MDU Resources Group
3.Xcel Energy Inc

The brandguide table above concludes the NorthWestern Corporation SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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