HGTV SWOT Analysis, Competitors & USP

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SWOT Analysis of HGTV with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Scripps Networks Interactive


Home Improvement and Gardening



Tagline/ Slogan

Home Starts Here


Highly rated shows by famous celebrities



Based on profession

Target Group

Housewives, interior decorators, gardening dabblers


An easy guide to make your home beautiful

HGTV SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of HGTV :

1. Highly focused on showing home improvement, gardening, craft and remodeling.
2. Audience base is very loyal

3. Over 90million subscribers across USA, shows its strong presence

4. International presence in Canada & Australia


1. Limited global appeal as compared to other TV channels

2. Has been involved in a few controversies on airing of certain content


1. Can use social media further to popularize its shows.
2. Increase in income level of the people allows them to focus more on the aesthetics

3. Aggressive use of online platform to engage with users


1. Changing preferences of users can decline loyalty
2. Rise of one competitor can deteriorate its market value

3. Unfavorable market conditions can reduce revenues and profits

HGTV Competition


Below are the 3 main HGTV competitors :

1. The LifeStyle Channel

2. BBC Lifestyle

3. TLC

The brandguide table above concludes the HGTV SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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