HGTV SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 1743

SWOT analysis of HGTV analyses the brand/company with its strengths, weaknesses, opportunities & threats. In HGTV SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like HGTV to benchmark its business & performance as compared to the competitors and industry. HGTV is one of the leading brands in the airlines sector. The table below also lists the top HGTV competitors and elaborates HGTV market segmentation, target group, positioning & Unique Selling Proposition (USP).

HGTV SWOT, Competitors, Marketing STP & Brand analysis Table
HGTV Brand Analysis
Parent Company

Scripps Networks Interactive


Home Improvement and Gardening



Tagline/ Slogan

Home Starts Here


Highly rated shows by famous celebrities


Based on profession

Target Group

Housewives, interior decorators, gardening dabblers


An easy guide to make your home beautiful

HGTV SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of HGTV. Strengths are:

1. Highly focused on showing home improvement, gardening, craft and remodeling.
2. Audience base is very loyal

3. Over 90million subscribers across USA, shows its strong presence

4. International presence in Canada & Australia


Here are the weaknesses in the HGTV SWOT Analysis:

1. Limited global appeal as compared to other TV channels

2. Has been involved in a few controversies on airing of certain content


Following are the Opportunities in HGTV SWOT Analysis:

1. Can use social media further to popularize its shows.
2. Increase in income level of the people allows them to focus more on the aesthetics

3. Aggressive use of online platform to engage with users


The threats in the SWOT Analysis of HGTV are as mentioned:

1. Changing preferences of users can decline loyalty
2. Rise of one competitor can deteriorate its market value

3. Unfavorable market conditions can reduce revenues and profits

HGTV Competition

Below are the top 3 HGTV competitors:

1. The LifeStyle Channel

2. BBC Lifestyle

3. TLC

The brandguide table above concludes the HGTV SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to HGTV. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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