Valuair SWOT Analysis, Competitors & USP

Jetstar Asia Airways

Airline

Airlines

Way Smarter

Low cost carrier while retaining the benefits of frills

Low cost airlines

Travelers wanting a low cost fare but unwilling to give up on extra amenities

Airline with extra frills without compromising on low cost tickets.

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Valuair. Strengths are:

1. Able to provide better service than competing low cost carriers while still retaining sizeable profit margins
2. Boom in SEA tourism industry leading to high capacity utilization across its routes
3. Extensive domestic and regional presence as it is one of the top three service providers

4. Strong  route network serving both domestic and international routes

5. Value for money for the people travelling in the South East Asian region

Here are the weaknesses in the Valuair SWOT Analysis:

1. Employees strike’s always a concern due to strong unions and low wages
2. High maintenance overhead due to aging aircrafts and limited brand visibilty

Following are the Opportunities in Valuair SWOT Analysis:

1. Route expansion in SEA with increase in demand due to tourism
2. Increase in share of business travelers who like frills
3. Introduction of new ticket tiers can attract customers who like to customize the service and frills they are buying

The threats in the SWOT Analysis of Valuair are as mentioned:

1. High fuel costs diminishing margin per ticket
2. Intense competition from other low cost carriers
3. 80% of costs are fixed which can impact profit if flights don’t run on high capacity

Below are the top 5 Valuair competitors:

1. Tigerair 
2. Lion Air
3. AirAsia

4. Indonesia AirAsia

5. Singapore Airlines