SWOT analysis of Valuair analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Valuair SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Valuair to benchmark its business & performance as compared to the competitors and industry. Valuair is one of the leading brands in the airlines sector. The table below also lists the top Valuair competitors and elaborates Valuair market segmentation, target group, positioning & Unique Selling Proposition (USP).
Valuair Brand Analysis | |
---|---|
Parent Company |
Jetstar Asia Airways |
Category |
Airline |
Sector | |
Tagline/ Slogan |
Way Smarter |
USP |
Low cost carrier while retaining the benefits of frills |
Valuair STP | |
Segment |
Low cost airlines |
Target Group |
Travelers wanting a low cost fare but unwilling to give up on extra amenities |
Positioning |
Airline with extra frills without compromising on low cost tickets. |
Valuair SWOT Analysis | |
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Valuair. Strengths are: 1. Able to provide better service than competing low cost carriers while still retaining sizeable profit margins 4. Strong route network serving both domestic and international routes 5. Value for money for the people travelling in the South East Asian region |
Weaknesses |
Here are the weaknesses in the Valuair SWOT Analysis: 1. Employees strike’s always a concern due to strong unions and low wages |
Opportunities |
Following are the Opportunities in Valuair SWOT Analysis: 1. Route expansion in SEA with increase in demand due to tourism |
Threats |
The threats in the SWOT Analysis of Valuair are as mentioned: 1. High fuel costs diminishing margin per ticket |
Valuair Competition | |
Competitors |
Below are the top 5 Valuair competitors: 1. Tigerair 4. Indonesia AirAsia |
The brandguide table above concludes the Valuair SWOT analysis along with its marketing and brand parameters.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Valuair. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.
Search & Explore : BrandGuide
Write for Us!
Quizzes & Skills!
Quizzes test your expertise in business and Skill tests evaluate your management traits
Related Business Content
Top Companies Lists
All Sections on MBASkool