Valuair SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 1826

SWOT analysis of Valuair analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Valuair SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Valuair to benchmark its business & performance as compared to the competitors and industry. Valuair is one of the leading brands in the airlines sector. The table below also lists the top Valuair competitors and elaborates Valuair market segmentation, target group, positioning & Unique Selling Proposition (USP).

Valuair SWOT, Competitors, Marketing STP & Brand analysis Table
Valuair Brand Analysis
Parent Company

Jetstar Asia Airways





Tagline/ Slogan

Way Smarter


Low cost carrier while retaining the benefits of frills

Valuair STP

Low cost airlines

Target Group

Travelers wanting a low cost fare but unwilling to give up on extra amenities


Airline with extra frills without compromising on low cost tickets.

Valuair SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Valuair. Strengths are:

1. Able to provide better service than competing low cost carriers while still retaining sizeable profit margins
2. Boom in SEA tourism industry leading to high capacity utilization across its routes
3. Extensive domestic and regional presence as it is one of the top three service providers

4. Strong  route network serving both domestic and international routes

5. Value for money for the people travelling in the South East Asian region


Here are the weaknesses in the Valuair SWOT Analysis:

1. Employees strike’s always a concern due to strong unions and low wages
2. High maintenance overhead due to aging aircrafts and limited brand visibilty


Following are the Opportunities in Valuair SWOT Analysis:

1. Route expansion in SEA with increase in demand due to tourism
2. Increase in share of business travelers who like frills
3. Introduction of new ticket tiers can attract customers who like to customize the service and frills they are buying


The threats in the SWOT Analysis of Valuair are as mentioned:

1. High fuel costs diminishing margin per ticket
2. Intense competition from other low cost carriers
3. 80% of costs are fixed which can impact profit if flights don’t run on high capacity

Valuair Competition

Below are the top 5 Valuair competitors:

1. Tigerair 
2. Lion Air
3. AirAsia

4. Indonesia AirAsia

5. Singapore Airlines

The brandguide table above concludes the Valuair SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Valuair. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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