Continental Airlines SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 1839

SWOT Analysis of Continental Airlines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Continental Airlines

Parent Company

United Continental Holdings. Inc.





Tagline/ Slogan

Work Hard. Fly Right.


Number one player in glass cleaner category

Continental Airlines STP


Economy Airline

Target Group

Middle-class passengers


Presenting a convenient flying option

Continental Airlines SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Continental Airlines :

1. Operational Performance

2. Advantageous location of hubs

3. Strong Industry position

4. 140+ destinations across the US

5. Strong branding and marketing initiatives have made the brand a prominent name

6. Has been recognized with several awards

7. It has a lot of focus on maintaining an environmental friendly approach in business


1. Past incidents & accidents have left a bad image of the brand

2. Over dependency on US


1. Growing global air freight and logistics

2. Growth in US airline industry

3. Passenger traffic in Asia Pacific


1. Rising aviation fuel prices

2. Intense competition and price discounting

3. Foreign currency fluctuation

Continental Airlines Competition


Below are the 6 main Continental Airlines competitors :

1. American Airlines

2. Southwest Airlines

3. Delta Airlines

4. Alaska Airlines

5. JETBlue

6. Frontier Airlines

The brandguide table above concludes the Continental Airlines SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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