Continental Airlines SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 1361

SWOT Analysis of Continental Airlines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Continental Airlines

Parent Company

United Continental Holdings. Inc.





Tagline/ Slogan

Work Hard. Fly Right.


Number one player in glass cleaner category



Economy Airline

Target Group

Middle-class passengers


Presenting a convenient flying option

SWOT Analysis


1. Operational Performance

2. Advantageous location of hubs

3. Strong Industry position

4. 140+ destinations across the US

5. Strong branding and marketing initiatives have made the brand a prominent name

6. Has been recognized with several awards

7. It has a lot of focus on maintaining an environmental friendly approach in business


1. Past incidents & accidents have left a bad image of the brand

2. Over dependency on US


1. Growing global air freight and logistics

2. Growth in US airline industry

3. Passenger traffic in Asia Pacific


1. Rising aviation fuel prices

2. Intense competition and price discounting

3. Foreign currency fluctuation



1. American Airlines

2. Southwest Airlines

3. Delta Airlines

4. Alaska Airlines

5. JETBlue

6. Frontier Airlines

The table above concludes the Continental Airlines SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Continental Airlines. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: