Continental Airlines SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 2513

SWOT analysis of Continental Airlines analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Continental Airlines SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Continental Airlines to benchmark its business & performance as compared to the competitors and industry. Continental Airlines is one of the leading brands in the airlines sector. The table below also lists the top Continental Airlines competitors and elaborates Continental Airlines market segmentation, target group, positioning & Unique Selling Proposition (USP).

Continental Airlines SWOT, Competitors, Marketing STP & Brand analysis Table
Continental Airlines Brand Analysis
Parent Company

United Continental Holdings. Inc.





Tagline/ Slogan

Work Hard. Fly Right.


Number one player in glass cleaner category

Continental Airlines STP

Economy Airline

Target Group

Middle-class passengers


Presenting a convenient flying option

Continental Airlines SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Continental Airlines. Strengths are:

1. Operational Performance

2. Advantageous location of hubs

3. Strong Industry position

4. 140+ destinations across the US

5. Strong branding and marketing initiatives have made the brand a prominent name

6. Has been recognized with several awards

7. It has a lot of focus on maintaining an environmental friendly approach in business


Here are the weaknesses in the Continental Airlines SWOT Analysis:

1. Past incidents & accidents have left a bad image of the brand

2. Over dependency on US


Following are the Opportunities in Continental Airlines SWOT Analysis:

1. Growing global air freight and logistics

2. Growth in US airline industry

3. Passenger traffic in Asia Pacific


The threats in the SWOT Analysis of Continental Airlines are as mentioned:

1. Rising aviation fuel prices

2. Intense competition and price discounting

3. Foreign currency fluctuation

Continental Airlines Competition

Below are the top 6 Continental Airlines competitors:

1. American Airlines

2. Southwest Airlines

3. Delta Airlines

4. Alaska Airlines

5. JETBlue

6. Frontier Airlines

The brandguide table above concludes the Continental Airlines SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Continental Airlines. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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