JetLite SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 2386

SWOT analysis of JetLite analyses the brand/company with its strengths, weaknesses, opportunities & threats. JetLite is one of the leading brands in the airlines sector. The table below also lists the top JetLite competitors and elaborates JetLite segmentation, targeting, positioning & USP.


Parent Company

Tailwinds Limited


Indian domestic sector



Tagline/ Slogan

Emotionally Yours


Value Airline

JetLite STP


Cost Conscious Passengers

Target Group

Lower Middle Class / Middle Class


Value Airline

JetLite SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of JetLite. Strengths are:

1. Strong Backing by Promoters
2. Positioned as a value Airline


Here are the weaknesses in the JetLite SWOT Analysis:

1. Competiton from LCC and Premium Airlines


Following are the Opportunities in JetLite SWOT Analysis:

1.Positioning between LCC and Premium can get them passengers from both segment


The threats in the SWOT Analysis of JetLite are as mentioned:

1. Growth of LCCs
2. Rising Fuel Costs
3. Rising Labour Costs

JetLite Competition


1.Go Air
3.Kingfisher Red

The brandguide table above concludes the JetLite SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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