JetLite SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 2152
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SWOT Analysis of JetLite with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

JetLite

Parent Company

Tailwinds Limited

Category

Indian domestic sector

Sector

Airlines

Tagline/ Slogan

Emotionally Yours

USP

Value Airline

JetLite STP

Segment

Cost Conscious Passengers

Target Group

Lower Middle Class / Middle Class

Positioning

Value Airline

JetLite SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of JetLite :

1. Strong Backing by Promoters
2. Positioned as a value Airline

Weaknesses

1. Competiton from LCC and Premium Airlines

Opportunities

1.Positioning between LCC and Premium can get them passengers from both segment

Threats

1. Growth of LCCs
2. Rising Fuel Costs
3. Rising Labour Costs

JetLite Competition

Competitors

1.Go Air
2.Spicejet
3.Kingfisher Red
4.JetKonnect


The brandguide table above concludes the JetLite SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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