Pakistan International Airline SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Government of Pakistan

International

Airlines

Great People to Fly With

Asia's first jet operator

Price conscious travelers

Middle class / Traders/ Businessmen

Pakistan's largest airline

Below are the Strengths in the SWOT Analysis of Pakistan International Airline:

1. Highest market share at domestic network
2. Being the oldest airline of Pakistan, it has a very strong brand image in the domestic market
3. Subsidized fares makes it possible for the Airline to provide services at affordable prices

4. Strategic location of main hub at Karachi, Pakistan's capital, makes it possible to serve various domestic and international destinations

Here are the weaknesses in the Pakistan International Airline SWOT Analysis:

1. Lack of integrated brand promotions as compared to competitors
2. Old aging fleet of PIA causing higher operating cost
3. Loyalty programs not being used to the fullest

Following are the Opportunities in Pakistan International Airline SWOT Analysis:

1. PIA has largest domestic network and by proper route allocation, PIA can generate huge amount of revenue with higher profit.
2. Due to subsidized fares, it can maintain a competitive edge over its competitors
3. Proper use of loyalty programs can lead to increased customer loyalty

The threats in the SWOT Analysis of Pakistan International Airline are as mentioned:

1. Negative perception about the country regarding terrorism
2. Political instability in the country makes it difficult to expand reach due to changing rules and regulations
3. Effective branding strategies adopted by competitors will dilute its brand image in the global market

Below are the top 3 Pakistan International Airline competitors:

1. Emirates
2. Shaheen Air International
3. Saudi Arabian Airlines