Pakistan International Airline SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 6065

SWOT analysis of Pakistan International Airline analyses the brand/company with its strengths, weaknesses, opportunities & threats. Pakistan International Airline is one of the leading brands in the airlines sector. The table below also lists the top Pakistan International Airline competitors and elaborates Pakistan International Airline segmentation, targeting, positioning & USP.

Pakistan International Airline

Parent Company

Government of Pakistan





Tagline/ Slogan

Great People to Fly With


Asia's first jet operator

Pakistan International Airline STP


Price conscious travelers

Target Group

Middle class / Traders/ Businessmen


Pakistan's largest airline

Pakistan International Airline SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Pakistan International Airline. Strengths are:

1. Highest market share at domestic network
2. Being the oldest airline of Pakistan, it has a very strong brand image in the domestic market
3. Subsidized fares makes it possible for the Airline to provide services at affordable prices

4. Strategic location of main hub at Karachi, Pakistan's capital, makes it possible to serve various domestic and international destinations


Here are the weaknesses in the Pakistan International Airline SWOT Analysis:

1. Lack of integrated brand promotions as compared to competitors
2. Old aging fleet of PIA causing higher operating cost
3. Loyalty programs not being used to the fullest


Following are the Opportunities in Pakistan International Airline SWOT Analysis:

1. PIA has largest domestic network and by proper route allocation, PIA can generate huge amount of revenue with higher profit.
2. Due to subsidized fares, it can maintain a competitive edge over its competitors
3. Proper use of loyalty programs can lead to increased customer loyalty


The threats in the SWOT Analysis of Pakistan International Airline are as mentioned:

1. Negative perception about the country regarding terrorism
2. Political instability in the country makes it difficult to expand reach due to changing rules and regulations
3. Effective branding strategies adopted by competitors will dilute its brand image in the global market

Pakistan International Airline Competition


Below are the top 3 Pakistan International Airline competitors:

1. Emirates
2. Shaheen Air International
3. Saudi Arabian Airlines

The brandguide table above concludes the Pakistan International Airline SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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