Pakistan International Airline SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Pakistan International Airline analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Pakistan International Airline SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Pakistan International Airline to benchmark its business & performance as compared to the competitors and industry. Pakistan International Airline is one of the leading brands in the airlines sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Pakistan International Airline competitors and includes Pakistan International Airline target market, segmentation, positioning & Unique Selling Proposition (USP).

Pakistan International Airline SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Pakistan International Airline Brand Analysis
Parent Company

Government of Pakistan





Tagline/ Slogan

Great People to Fly With


Asia's first jet operator

Pakistan International Airline STP
Pakistan International Airline Segmentation

Price conscious travelers

Pakistan International Airline Target Market

Middle class / Traders/ Businessmen

Pakistan International Airline Positioning

Pakistan's largest airline

Pakistan International Airline SWOT Analysis
Pakistan International Airline Strengths

Below are the Strengths in the SWOT Analysis of Pakistan International Airline:

1. Highest market share at domestic network
2. Being the oldest airline of Pakistan, it has a very strong brand image in the domestic market
3. Subsidized fares makes it possible for the Airline to provide services at affordable prices

4. Strategic location of main hub at Karachi, Pakistan's capital, makes it possible to serve various domestic and international destinations

Pakistan International Airline Weaknesses

Here are the weaknesses in the Pakistan International Airline SWOT Analysis:

1. Lack of integrated brand promotions as compared to competitors
2. Old aging fleet of PIA causing higher operating cost
3. Loyalty programs not being used to the fullest

Pakistan International Airline Opportunities

Following are the Opportunities in Pakistan International Airline SWOT Analysis:

1. PIA has largest domestic network and by proper route allocation, PIA can generate huge amount of revenue with higher profit.
2. Due to subsidized fares, it can maintain a competitive edge over its competitors
3. Proper use of loyalty programs can lead to increased customer loyalty

Pakistan International Airline Threats

The threats in the SWOT Analysis of Pakistan International Airline are as mentioned:

1. Negative perception about the country regarding terrorism
2. Political instability in the country makes it difficult to expand reach due to changing rules and regulations
3. Effective branding strategies adopted by competitors will dilute its brand image in the global market

Pakistan International Airline Competition

Below are the top 3 Pakistan International Airline competitors:

1. Emirates
2. Shaheen Air International
3. Saudi Arabian Airlines

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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