SWOT analysis of Pakistan International Airline analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Pakistan International Airline SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Pakistan International Airline to benchmark its business & performance as compared to the competitors and industry. Pakistan International Airline is one of the leading brands in the airlines sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Pakistan International Airline competitors and includes Pakistan International Airline target market, segmentation, positioning & Unique Selling Proposition (USP).
Pakistan International Airline Brand Analysis | |
---|---|
Parent Company |
Government of Pakistan |
Category |
International |
Sector | |
Tagline/ Slogan |
Great People to Fly With |
USP |
Asia's first jet operator |
Pakistan International Airline STP | |
Pakistan International Airline Segmentation |
Price conscious travelers |
Pakistan International Airline Target Market |
Middle class / Traders/ Businessmen |
Pakistan International Airline Positioning |
Pakistan's largest airline |
Pakistan International Airline SWOT Analysis | |
Pakistan International Airline Strengths |
Below are the Strengths in the SWOT Analysis of Pakistan International Airline: 1. Highest market share at domestic network 4. Strategic location of main hub at Karachi, Pakistan's capital, makes it possible to serve various domestic and international destinations |
Pakistan International Airline Weaknesses |
Here are the weaknesses in the Pakistan International Airline SWOT Analysis: 1. Lack of integrated brand promotions as compared to competitors |
Pakistan International Airline Opportunities |
Following are the Opportunities in Pakistan International Airline SWOT Analysis: 1. PIA has largest domestic network and by proper route allocation, PIA can generate huge amount of revenue with higher profit. |
Pakistan International Airline Threats |
The threats in the SWOT Analysis of Pakistan International Airline are as mentioned: 1. Negative perception about the country regarding terrorism |
Pakistan International Airline Competition | |
Competitors |
Below are the top 3 Pakistan International Airline competitors: 1. Emirates |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Pakistan International Airline. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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