Republic Airways SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 1711

SWOT Analysis of Republic Airways with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Republic Airways

Parent Company

Republic Airways Holdings, Inc


Regional Jets in North America



Tagline/ Slogan

A whole different animal (Frontier Airline)


Efficient service provider



Airlines looking for hiring routes / Cost conscious customers

Target Group

Major Airlines / middle class people


Value for money

SWOT Analysis


1. A very strong brand name in the regional jets domain
2. Acquisition of Frontier and Midwest Airlines makes Republic Airways a competitor in main airline business

3. Large revenues generated by renting its routes to major players
4. Strong presence in the region of operations


1. Does not function as a full time carrier
2. Very less code share agreements and hence lesser reach outside America


1. Establish itself as a low cost carrier in order to get foothold in the industry
2. Leverage acquisition o Frontier and Midwest Airlines to increase frequency of flights and cover more destinations
3. Become a member of any airline alliance to expand reach outside America


1. Major players like Southwest, United will make it hard to establish itself as an important carrier
2. Rising fuel cost
3. Rising labor cost



1. AirTran
2. Southwest Airlines
3. United Airways

The table above concludes the Republic Airways SWOT analysis along with its marketing and brand parameters.


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