Republic Airways SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 1995
Advertisements

SWOT Analysis of Republic Airways with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Republic Airways

Parent Company

Republic Airways Holdings, Inc

Category

Regional Jets in North America

Sector

Airlines

Tagline/ Slogan

A whole different animal (Frontier Airline)

USP

Efficient service provider

Republic Airways STP

Segment

Airlines looking for hiring routes / Cost conscious customers

Target Group

Major Airlines / middle class people

Positioning

Value for money

Republic Airways SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Republic Airways :

1. A very strong brand name in the regional jets domain
2. Acquisition of Frontier and Midwest Airlines makes Republic Airways a competitor in main airline business

3. Large revenues generated by renting its routes to major players
4. Strong presence in the region of operations

Weaknesses

1. Does not function as a full time carrier
2. Very less code share agreements and hence lesser reach outside America

Opportunities

1. Establish itself as a low cost carrier in order to get foothold in the industry
2. Leverage acquisition o Frontier and Midwest Airlines to increase frequency of flights and cover more destinations
3. Become a member of any airline alliance to expand reach outside America

Threats

1. Major players like Southwest, United will make it hard to establish itself as an important carrier
2. Rising fuel cost
3. Rising labor cost

Republic Airways Competition

Competitors

Below are the 3 main Republic Airways competitors :

1. AirTran
2. Southwest Airlines
3. United Airways


The brandguide table above concludes the Republic Airways SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Advertisements

Browse marketing analysis of more brands and companies similar to Republic Airways. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: