Royal Air Maroc SWOT Analysis, Competitors & USP
SWOT analysis of Royal Air Maroc analyses the brand by its strengths, weaknesses, opportunities & threats. In Royal Air Maroc SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Royal Air Maroc to benchmark its business & performance as compared to the competitors. Royal Air Maroc is one of the leading brands in the airlines sector.
The table below lists the Royal Air Maroc SWOT (Strengths, Weaknesses, Opportunities, Threats), top Royal Air Maroc competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Royal Air Maroc Brand Analysis | |
|---|---|
| Parent Company |
Morocco Government |
| Category |
International |
| Sector | |
| Tagline/ Slogan |
The wings of Morocco |
| USP |
Punctuality and customer service |
| Royal Air Maroc STP | |
| Segment |
Frequent Fliers with airlines |
| Target Group |
Upper middle class individuals |
| Positioning |
Value for money |
| SWOT Analysis of Royal Air Maroc | |
| Royal Air Maroc Strengths |
Below are the Strengths in the SWOT Analysis of Royal Air Maroc: 1.Strong dominance in the domestic market 2. Government intervention restricts entry of foreign players |
| Royal Air Maroc Weaknesses |
Here are the weaknesses in the Royal Air Maroc SWOT Analysis: 1. Intervention of government and hence restriction to expansion 2. No membership of any of the Airline Alliances |
| Royal Air Maroc Opportunities |
Following are the Opportunities in Royal Air Maroc SWOT Analysis: 1. Expand reach by becoming a member of any of the Airline alliances and thus increasing the code share agreements 2. Leverage investments of Air France and International Airlines Group |
| Royal Air Maroc Threats |
The threats in the SWOT Analysis of Royal Air Maroc are as mentioned: 1. A 2 star rating from Skytrax which affects customers' perception |
| Royal Air Maroc Competition | |
| Royal Air Maroc Competitors |
Below are the top 3 competitors of Royal Air Maroc: 1. Ryanair |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Royal Air Maroc. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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