US Airways SWOT Analysis, Competitors & USP
US Airways SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of US Airways, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like US Airways to benchmark its business & performance as compared to the competitors, and make strategic improvements. US Airways is one of the leading brands in the airlines sector.
The article below lists the US Airways SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the US Airways SWOT Analysis:
In this article:
SWOT Analysis of US Airways
For US Airways, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
US Airways Strengths
The strengths of US Airways looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of US Airways :
1. Highly satisfied customer base and hence high brand loyalty
2. Strong dominance in the east cost of America
3. Wide reach with a fleet of 330+ mainline jet aircraft and 280+ regional jet and turbo-prop aircraft connecting over 200 destinations in North America, South America, Europe and the Middle East.
4. Ranked as a top in On-Time performance among major North American airlines.
5. Good presence and operations pan USA
US Airways Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the US Airways SWOT Analysis:
1. Hubs are smaller than other airline hubs, which creates a bottleneck for the transfer of passengers
2. High maintenance cost because of the large fleet size
US Airways Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in US Airways SWOT Analysis:
1. Establish a point-to-point service instead of the hub system thus reducing waiting time of the customers
2. Tie-up with financially stable companies like FedEx in order to improve financial position of the company
3. Global tie-ups can be a potential opportunity
US Airways Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of US Airways are as mentioned:
1. Fluctuations in economy causing decline in air travel demand
2. Increasing Oil prices and labor cost
3. Its increasingly difficult to differentiate among its competitors as there are many regional and foreign players in American airline industry
US Airways Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of US Airways:
1. Southwest
3. Jet Blue
4. United Airlines
Hence this concludes the US Airways SWOT analysis.
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About US Airways
| US Airways Overview | |
|---|---|
| Parent Company |
US Airways Group |
| Category |
International |
| Sector | |
| Tagline/ Slogan |
Fly With Us |
| USP |
Punctuality and high quality service |
| US Airways STP | |
| Segmentation |
Cost conscious customers |
| Target Market |
Middle class / frequent fliers |
| Positioning |
Value for money |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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