SWOT Analysis of US Airways with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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US Airways |
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Parent Company |
US Airways Group |
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Category |
International |
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Sector |
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Tagline/ Slogan |
Fly With Us |
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USP |
Punctuality and high quality service |
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US Airways STP |
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Segment |
Cost conscious customers |
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Target Group |
Middle class / frequent fliers |
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Positioning |
Value for money |
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US Airways SWOT Analysis |
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Strengths |
1. Highly satisfied customer base and hence high brand loyalty 2. Strong dominance in the east cost of America 4. Ranked as a top in On-Time performance among major North American airlines. |
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Weaknesses |
1. Hubs are smaller than other airline hubs, which creates a bottleneck for the transfer of passengers |
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Opportunities |
1. Establish a point-to-point service instead of the hub system thus reducing waiting time of the customers |
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Threats |
1. Fluctuations in economy causing decline in air travel demand |
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US Airways Competition |
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Competitors |
1. Southwest 3. Jet Blue |
The brandguide table above concludes the US Airways SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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