SWOT analysis of US Airways analyses the brand by its strengths, weaknesses, opportunities & threats. In US Airways SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like US Airways to benchmark its business & performance as compared to the competitors. US Airways is one of the leading brands in the airlines sector.
The table below lists the US Airways SWOT (Strengths, Weaknesses, Opportunities, Threats), top US Airways competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
US Airways Brand Analysis | |
---|---|
Parent Company |
US Airways Group |
Category |
International |
Sector | |
Tagline/ Slogan |
Fly With Us |
USP |
Punctuality and high quality service |
US Airways STP | |
Segment |
Cost conscious customers |
Target Group |
Middle class / frequent fliers |
Positioning |
Value for money |
SWOT Analysis of US Airways | |
US Airways Strengths |
Below are the Strengths in the SWOT Analysis of US Airways: 1. Highly satisfied customer base and hence high brand loyalty 2. Strong dominance in the east cost of America 4. Ranked as a top in On-Time performance among major North American airlines. |
US Airways Weaknesses |
Here are the weaknesses in the US Airways SWOT Analysis: 1. Hubs are smaller than other airline hubs, which creates a bottleneck for the transfer of passengers |
US Airways Opportunities |
Following are the Opportunities in US Airways SWOT Analysis: 1. Establish a point-to-point service instead of the hub system thus reducing waiting time of the customers |
US Airways Threats |
The threats in the SWOT Analysis of US Airways are as mentioned: 1. Fluctuations in economy causing decline in air travel demand |
US Airways Competition | |
US Airways Competitors |
Below are the top 4 competitors of US Airways: 1. Southwest 3. Jet Blue |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to US Airways. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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