US Airways SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 3508
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SWOT Analysis of US Airways with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

US Airways

Parent Company

US Airways Group

Category

International

Sector

Airlines

Tagline/ Slogan

Fly With Us

USP

Punctuality and high quality service

US Airways STP

Segment

Cost conscious customers

Target Group

Middle class / frequent fliers

Positioning

Value for money

US Airways SWOT Analysis

Strengths

1. Highly satisfied customer base and hence high brand loyalty

2. Strong dominance in the east cost of America
3. Wide reach with a fleet of 330+ mainline jet aircraft and 280+ regional jet and turbo-prop aircraft connecting over 200 destinations in North America, South America, Europe and the Middle East.

4. Ranked as a top in On-Time performance among major North American airlines.
5. Good presence and operations pan USA

Weaknesses

1. Hubs are smaller than other airline hubs, which creates a bottleneck for the transfer of passengers
2. High maintenance cost because of the large fleet size

Opportunities

1. Establish a point-to-point service instead of the hub system thus reducing waiting time of the customers
2. Tie-up with financially stable companies like FedEx in order to improve financial position of the company
3. Global tie-ups can be a potential opportunity

Threats

1. Fluctuations in economy causing decline in air travel demand
2. Increasing Oil prices and labor cost
3. Its increasingly difficult to differentiate among its competitors as there are many regional and foreign players in American airline industry

US Airways Competition

Competitors

1. Southwest

2. Delta Airlines

3. Jet Blue
4. United Airlines


The brandguide table above concludes the US Airways SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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