US Airways SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

US Airways Group

International

Airlines

Fly With Us

Punctuality and high quality service

Cost conscious customers

Middle class / frequent fliers

Value for money

Below are the Strengths in the SWOT Analysis of US Airways:

1. Highly satisfied customer base and hence high brand loyalty

2. Strong dominance in the east cost of America
3. Wide reach with a fleet of 330+ mainline jet aircraft and 280+ regional jet and turbo-prop aircraft connecting over 200 destinations in North America, South America, Europe and the Middle East.

4. Ranked as a top in On-Time performance among major North American airlines.
5. Good presence and operations pan USA

Here are the weaknesses in the US Airways SWOT Analysis:

1. Hubs are smaller than other airline hubs, which creates a bottleneck for the transfer of passengers
2. High maintenance cost because of the large fleet size

Following are the Opportunities in US Airways SWOT Analysis:

1. Establish a point-to-point service instead of the hub system thus reducing waiting time of the customers
2. Tie-up with financially stable companies like FedEx in order to improve financial position of the company
3. Global tie-ups can be a potential opportunity

The threats in the SWOT Analysis of US Airways are as mentioned:

1. Fluctuations in economy causing decline in air travel demand
2. Increasing Oil prices and labor cost
3. Its increasingly difficult to differentiate among its competitors as there are many regional and foreign players in American airline industry

Below are the top 4 US Airways competitors:

1. Southwest

2. Delta Airlines

3. Jet Blue
4. United Airlines