TAM Airlines SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of TAM Airlines analyses the brand/company with its strengths, weaknesses, opportunities & threats. In TAM Airlines SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like TAM Airlines to benchmark its business & performance as compared to the competitors and industry. TAM Airlines is one of the leading brands in the airlines sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top TAM Airlines competitors and includes TAM Airlines target market, segmentation, positioning & Unique Selling Proposition (USP).

TAM Airlines SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
TAM Airlines Brand Analysis
Parent Company

LATAM Airlines Group

Category

International

Sector

Airlines

Tagline/ Slogan

Passion to fly and serve

USP

One of the Largest Brazilian Airline

TAM Airlines STP
TAM Airlines Segmentation

First time Flyers / Cost sensitive customers

TAM Airlines Target Market

Middle class and Upper middle class

TAM Airlines Positioning

An affordable airline pan Brazil

TAM Airlines SWOT Analysis
TAM Airlines Strengths

Below are the Strengths in the SWOT Analysis of TAM Airlines:

1. It was the first airline to introduce a frequent flier program in Brazil which is now used by around 9 million people
2.  With a fleet size of over 150+, it has a strong presence in  Brazil, Paraguay, Europe, North and South America.
3. Merging with LAN Airlines has made it possible to serve more destinations with better efficiency

4. TAM was the first Brazilian airline to get an IOSA certification (International Operational Safety Audit) granted by IATA (International Air Transport Association)
5. Provides flights to 60+ destinations

TAM Airlines Weaknesses

Here are the weaknesses in the TAM Airlines SWOT Analysis:

1. Very less presence in large Europe and Asian market
2. TAM is highly dependent upon the macroeconomic stability and government intervention in Brazil

TAM Airlines Opportunities

Following are the Opportunities in TAM Airlines SWOT Analysis:

1. Expansion in Asian market
2. Leverage merger with LAN airlines to strengthen presence in American market
3. Establishing kiosks in subways of Brazil to cancel/book tickets and hence increase accessibility for Brazilian population

4. Leverage association with Casas Bahia, Brazil's largest non-food retailer to attract low-income customers

TAM Airlines Threats

The threats in the SWOT Analysis of TAM Airlines are as mentioned:

1. Strong competition in Europe and America

2. Increasing Fuel and Labor cost
3. Fluctuating economic scenario of BRIC affecting number of flyers

TAM Airlines Competition
Competitors

Below are the top 4 TAM Airlines competitors:

1. Gol Linhas

2. Webjet
3. American Airlines
4. Avianca Brazil


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to TAM Airlines. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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