Air Algerie SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Air Algerie analyses the brand by its strengths, weaknesses, opportunities & threats. In Air Algerie SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Air Algerie to benchmark its business & performance as compared to the competitors. Air Algerie is one of the leading brands in the airlines sector.

The article below lists the Air Algerie SWOT (Strengths, Weaknesses, Opportunities, Threats), top Air Algerie competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Air Algerie

Air Algerie Overview
Parent Company

Sonatrach

Category

International

Sector

Airlines

Tagline/ Slogan

Always Caring for you

USP

National Flag carrier of Algeria

Air Algerie STP
Segmentation

Cost / Safety conscious customers

Target Market

Middle class and upper middle class

Positioning

Quality service at affordable prices

SWOT Analysis of Air Algerie

For Air Algerie, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Air Algerie SWOT Analysis:

Air Algerie Strengths

The strengths of Air Algerie looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Air Algerie :

1. Financial support from Algerian Government
2. Strong dominance in Algerian domestic market hence major players looking for a tie-up with Air Algerie
3. Has its own catering service and also average age of planes is only 9.5 years

Air Algerie Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Air Algerie SWOT Analysis:

1. No membership of any of the Airline Alliances
2. Employee strikes is a concern


Air Algerie Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Air Algerie SWOT Analysis:

1. To be a part of any airline alliance (Sky team, Star, One world)
2. Algeria's National Tourist Development Plan to attract 2.5 million tourists by 2015 thus increasing demand for air travel
3. Expand reach by making code share agreements with major players

In the aviation sector


Air Algerie Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Air Algerie are as mentioned:

1. Increasing cost of aviation fuel
2. Increasing Labor cost
3. Fluctuating demand of air travel in Algeria

Air Algerie Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Air Algerie:

1. Aigle Azur
2. Air France
3. Tunisair


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Air Algerie. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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