Air Algerie SWOT Analysis, Competitors & USP

Air Algerie

Parent Company

Sonatrach

Category

International

Sector

Airlines

Tagline/ Slogan

Always Caring for you

USP

National Flag carrier of Algeria

Air Algerie STP

Segment

Cost / Safety conscious customers

Target Group

Middle class and upper middle class

Positioning

Quality service at affordable prices

Air Algerie SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Air Algerie. Strengths are:

1. Financial support from Algerian Government
2. Strong dominance in Algerian domestic market hence major players looking for a tie-up with Air Algerie
3. Has its own catering service and also average age of planes is only 9.5 years

Weaknesses

Here are the weaknesses in the Air Algerie SWOT Analysis:

1. No membership of any of the Airline Alliances
2. Employee strikes is a concern

Opportunities

Following are the Opportunities in Air Algerie SWOT Analysis:

1. To be a part of any airline alliance (Sky team, Star, One world)
2. Algeria's National Tourist Development Plan to attract 2.5 million tourists by 2015 thus increasing demand for air travel
3. Expand reach by making code share agreements with major players

In the aviation sector

Threats

The threats in the SWOT Analysis of Air Algerie are as mentioned:

1. Increasing cost of aviation fuel
2. Increasing Labor cost
3. Fluctuating demand of air travel in Algeria

Air Algerie Competition

Competitors

Below are the top 3 Air Algerie competitors:

1. Aigle Azur
2. Air France
3. Tunisair