Air Algerie SWOT Analysis, Competitors & USP

Sonatrach

International

Airlines

Always Caring for you

National Flag carrier of Algeria

Cost / Safety conscious customers

Middle class and upper middle class

Quality service at affordable prices

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Air Algerie. Strengths are:

1. Financial support from Algerian Government
2. Strong dominance in Algerian domestic market hence major players looking for a tie-up with Air Algerie
3. Has its own catering service and also average age of planes is only 9.5 years

Here are the weaknesses in the Air Algerie SWOT Analysis:

1. No membership of any of the Airline Alliances
2. Employee strikes is a concern

Following are the Opportunities in Air Algerie SWOT Analysis:

1. To be a part of any airline alliance (Sky team, Star, One world)
2. Algeria's National Tourist Development Plan to attract 2.5 million tourists by 2015 thus increasing demand for air travel
3. Expand reach by making code share agreements with major players

In the aviation sector

The threats in the SWOT Analysis of Air Algerie are as mentioned:

1. Increasing cost of aviation fuel
2. Increasing Labor cost
3. Fluctuating demand of air travel in Algeria

Below are the top 3 Air Algerie competitors:

1. Aigle Azur
2. Air France
3. Tunisair