Air Algerie SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Air Algerie analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Air Algerie SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Air Algerie to benchmark its business & performance as compared to the competitors and industry. Air Algerie is one of the leading brands in the airlines sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Air Algerie competitors and includes Air Algerie target market, segmentation, positioning & Unique Selling Proposition (USP).

Air Algerie SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Air Algerie Brand Analysis
Parent Company

Sonatrach

Category

International

Sector

Airlines

Tagline/ Slogan

Always Caring for you

USP

National Flag carrier of Algeria

Air Algerie STP
Air Algerie Segmentation

Cost / Safety conscious customers

Air Algerie Target Market

Middle class and upper middle class

Air Algerie Positioning

Quality service at affordable prices

Air Algerie SWOT Analysis
Air Algerie Strengths

Below are the Strengths in the SWOT Analysis of Air Algerie:

1. Financial support from Algerian Government
2. Strong dominance in Algerian domestic market hence major players looking for a tie-up with Air Algerie
3. Has its own catering service and also average age of planes is only 9.5 years

Air Algerie Weaknesses

Here are the weaknesses in the Air Algerie SWOT Analysis:

1. No membership of any of the Airline Alliances
2. Employee strikes is a concern

Air Algerie Opportunities

Following are the Opportunities in Air Algerie SWOT Analysis:

1. To be a part of any airline alliance (Sky team, Star, One world)
2. Algeria's National Tourist Development Plan to attract 2.5 million tourists by 2015 thus increasing demand for air travel
3. Expand reach by making code share agreements with major players

In the aviation sector

Air Algerie Threats

The threats in the SWOT Analysis of Air Algerie are as mentioned:

1. Increasing cost of aviation fuel
2. Increasing Labor cost
3. Fluctuating demand of air travel in Algeria

Air Algerie Competition
Competitors

Below are the top 3 Air Algerie competitors:

1. Aigle Azur
2. Air France
3. Tunisair


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Air Algerie. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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