Air Algerie SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 3687

SWOT analysis of Air Algerie analyses the brand/company with its strengths, weaknesses, opportunities & threats. Air Algerie is one of the leading brands in the airlines sector. The table below also lists the top Air Algerie competitors and elaborates Air Algerie segmentation, targeting, positioning & USP.

Air Algerie SWOT, Competitors, Marketing STP & Brand analysis Table
Air Algerie Brand Analysis
Parent Company

Sonatrach

Category

International

Sector

Airlines

Tagline/ Slogan

Always Caring for you

USP

National Flag carrier of Algeria

Air Algerie STP
Segment

Cost / Safety conscious customers

Target Group

Middle class and upper middle class

Positioning

Quality service at affordable prices

Air Algerie SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Air Algerie. Strengths are:

1. Financial support from Algerian Government
2. Strong dominance in Algerian domestic market hence major players looking for a tie-up with Air Algerie
3. Has its own catering service and also average age of planes is only 9.5 years

Weaknesses

Here are the weaknesses in the Air Algerie SWOT Analysis:

1. No membership of any of the Airline Alliances
2. Employee strikes is a concern

Opportunities

Following are the Opportunities in Air Algerie SWOT Analysis:

1. To be a part of any airline alliance (Sky team, Star, One world)
2. Algeria's National Tourist Development Plan to attract 2.5 million tourists by 2015 thus increasing demand for air travel
3. Expand reach by making code share agreements with major players

In the aviation sector

Threats

The threats in the SWOT Analysis of Air Algerie are as mentioned:

1. Increasing cost of aviation fuel
2. Increasing Labor cost
3. Fluctuating demand of air travel in Algeria

Air Algerie Competition
Competitors

Below are the top 3 Air Algerie competitors:

1. Aigle Azur
2. Air France
3. Tunisair

The brandguide table above concludes the Air Algerie SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Air Algerie. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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