Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Air Algerie analyses the brand by its strengths, weaknesses, opportunities & threats. In Air Algerie SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Air Algerie to benchmark its business & performance as compared to the competitors. Air Algerie is one of the leading brands in the airlines sector.
The article below lists the Air Algerie SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Air Algerie SWOT Analysis:
For Air Algerie, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
Air Algerie Strengths
The strengths of Air Algerie looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Air Algerie :
1. Financial support from Algerian Government 2. Strong dominance in Algerian domestic market hence major players looking for a tie-up with Air Algerie 3. Has its own catering service and also average age of planes is only 9.5 years
Air Algerie Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Air Algerie SWOT Analysis:
1. No membership of any of the Airline Alliances 2. Employee strikes is a concern
Air Algerie Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Air Algerie SWOT Analysis:
1. To be a part of any airline alliance (Sky team, Star, One world) 2. Algeria's National Tourist Development Plan to attract 2.5 million tourists by 2015 thus increasing demand for air travel 3. Expand reach by making code share agreements with major players
In the aviation sector
Air Algerie Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Air Algerie are as mentioned:
1. Increasing cost of aviation fuel 2. Increasing Labor cost 3. Fluctuating demand of air travel in Algeria
Air Algerie Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Air Algerie:
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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