SWOT analysis of AirTran Airways analyses the brand by its strengths, weaknesses, opportunities & threats. In AirTran Airways SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like AirTran Airways to benchmark its business & performance as compared to the competitors. AirTran Airways is one of the leading brands in the airlines sector.
The table below lists the AirTran Airways SWOT (Strengths, Weaknesses, Opportunities, Threats), top AirTran Airways competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
AirTran Airways Brand Analysis | |
---|---|
Parent Company |
SouthWest Airlines |
Category |
Domestic |
Sector | |
Tagline/ Slogan |
Go. There's nothing stopping you |
USP |
Quality service at very cheap rates |
AirTran Airways STP | |
Segment |
Customers looking for cost effectiveness |
Target Group |
Low income groups/ middle class |
Positioning |
Low cost carrier |
SWOT Analysis of AirTran Airways | |
AirTran Airways Strengths |
Below are the Strengths in the SWOT Analysis of AirTran Airways: 1. One of the most identifiable brand names in the airline industry in the United States. 4. Good customer base owing to low fares and good service |
AirTran Airways Weaknesses |
Here are the weaknesses in the AirTran Airways SWOT Analysis: 1. Highly dependent on domestic market 3. Aging fleet is an area of concern |
AirTran Airways Opportunities |
Following are the Opportunities in AirTran Airways SWOT Analysis: 1. AirTran has a major opportunity to expand drastically its US presence by moving airport terminals westward |
AirTran Airways Threats |
The threats in the SWOT Analysis of AirTran Airways are as mentioned: 1. Political policies enforced by the US and other countries in which AirTran operates can have a huge impact on the company as a whole |
AirTran Airways Competition | |
AirTran Airways Competitors |
Below are the top 3 competitors of AirTran Airways: 1. AMR |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to AirTran Airways. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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