AirTran Airways SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

SouthWest Airlines

Domestic

Airlines

Go. There's nothing stopping you

Quality service at very cheap rates

Customers looking for cost effectiveness

Low income groups/ middle class

Low cost carrier

Below are the Strengths in the SWOT Analysis of AirTran Airways:

1. One of the most identifiable brand names in the airline industry in the United States.
2. Being under Southwest Airlines it makes it possible for AirTran to provide service to several leisure destinations such as Cancún, Montego Bay and Aruba
3. High customer satisfaction rate

4. Good customer base owing to low fares and good service

Here are the weaknesses in the AirTran Airways SWOT Analysis:

1. Highly dependent on domestic market
2. AirTran is only available mainly in the eastern United States, thus losing  out customers willing to travel westwards

3. Aging fleet is an area of concern

Following are the Opportunities in AirTran Airways SWOT Analysis:

1. AirTran has a major opportunity to expand drastically its US presence by moving airport terminals westward
2. In order to gain and keep loyal customer it needs to improve its airline quality rating (AQR)
3. In order to differentiate itself, AirTran can increase use of technology for its in-flight service like ipods hooked up in every seat

The threats in the SWOT Analysis of AirTran Airways are as mentioned:

1. Political policies enforced by the US and other countries in which AirTran operates can have a huge impact on the company as a whole
2. Labor strikes and Increasing fuel cost
3. Increased number of low cost carriers in the United States

Below are the top 3 AirTran Airways competitors:

1. AMR
2. Delta Airlines
3. Air Jamaica