SWOT analysis of AMR Corporation analyses the brand/company with its strengths, weaknesses, opportunities & threats. In AMR Corporation SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like AMR Corporation to benchmark its business & performance as compared to the competitors and industry. As of 2020, AMR Corporation is one of the leading brands in the airlines sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top AMR Corporation competitors and includes AMR Corporation target market, segmentation, positioning & Unique Selling Proposition (USP).
| AMR Corporation Brand Analysis | |
|---|---|
| Parent Company |
AMR Corporation |
| Category |
International |
| Sector | |
| Tagline/ Slogan |
Something special in the air |
| USP |
Americas Largest Airline |
| AMR Corporation STP | |
| AMR Corporation Segmentation |
Customers preferring comfort/punctuality |
| AMR Corporation Target Market |
Middle Class and upper middle class |
| AMR Corporation Positioning |
Premium American airlines |
| AMR Corporation SWOT Analysis | |
| AMR Corporation Strengths |
Below are the Strengths in the SWOT Analysis of AMR Corporation: 1. 800 airports in 150 countries, employs more than 60,000 people 2. Advantage recognized as the best customer loyalty program 3. Strong image for onboard entertainment content 4. Wide reach with over 250 destinations with a strong fleet size of 600 carriers 5. Founding member of One world Alliance |
| AMR Corporation Weaknesses |
Here are the weaknesses in the AMR Corporation SWOT Analysis: 1. Financial position is a cause for concern 2. Losing out market share to LCCs and other competitive players is a concern |
| AMR Corporation Opportunities |
Following are the Opportunities in AMR Corporation SWOT Analysis: 1. Leverage on code share agreement with a number of airlines |
| AMR Corporation Threats |
The threats in the SWOT Analysis of AMR Corporation are as mentioned: 1. Increasing Fuel Costs and Increasing Labor Costs 2. Pressure from regulation bodies and govt policies |
| AMR Corporation Competition | |
| Competitors |
Below are the top 3 AMR Corporation competitors: 1. United Airlines |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to AMR Corporation. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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