AMR Corporation SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of AMR Corporation analyses the brand by its strengths, weaknesses, opportunities & threats. In AMR Corporation SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like AMR Corporation to benchmark its business & performance as compared to the competitors. AMR Corporation is one of the leading brands in the airlines sector.

The table below lists the AMR Corporation SWOT (Strengths, Weaknesses, Opportunities, Threats), top AMR Corporation competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

AMR Corporation SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
AMR Corporation Brand Analysis
Parent Company

AMR Corporation





Tagline/ Slogan

Something special in the air


Americas Largest Airline

AMR Corporation STP

Customers preferring comfort/punctuality

Target Group

Middle Class and upper middle class


Premium American airlines

SWOT Analysis of AMR Corporation
AMR Corporation Strengths

Below are the Strengths in the SWOT Analysis of AMR Corporation:

1. 800 airports in 150 countries, employs more than 60,000 people

2. Advantage recognized as the best customer loyalty program
2. Strong Brand image, Started many new routes

3. Strong image for onboard entertainment content

4. Wide reach with over 250 destinations with a strong fleet size of 600 carriers

5. Founding member of One world Alliance

AMR Corporation Weaknesses

Here are the weaknesses in the AMR Corporation SWOT Analysis:

1. Financial position is a cause for concern

2. Losing out market share to LCCs and other competitive players is a concern

AMR Corporation Opportunities

Following are the Opportunities in AMR Corporation SWOT Analysis:

1. Leverage on code share agreement with a number of airlines
2. Capitalization on growth of HDTV
3. More international destinations on popular routes

AMR Corporation Threats

The threats in the SWOT Analysis of AMR Corporation are as mentioned:

1. Increasing Fuel Costs and Increasing Labor Costs

2. Pressure from regulation bodies and govt policies
3. Low fare service providers

AMR Corporation Competition
AMR Corporation Competitors

Below are the top 3 competitors of AMR Corporation:

1. United Airlines
2. Delta Airlines
3. Northwest Airlines

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to AMR Corporation. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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