AMR Corporation SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

AMR Corporation SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of AMR Corporation, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like AMR Corporation to benchmark its business & performance as compared to the competitors, and make strategic improvements. AMR Corporation is one of the leading brands in the airlines sector.

The article below lists the AMR Corporation SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the AMR Corporation SWOT Analysis:

SWOT Analysis of AMR Corporation

For AMR Corporation, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

AMR Corporation Strengths

The strengths of AMR Corporation looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of AMR Corporation :

1. 800 airports in 150 countries, employs more than 60,000 people

2. Advantage recognized as the best customer loyalty program
2. Strong Brand image, Started many new routes

3. Strong image for onboard entertainment content

4. Wide reach with over 250 destinations with a strong fleet size of 600 carriers

5. Founding member of One world Alliance

AMR Corporation Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the AMR Corporation SWOT Analysis:

1. Financial position is a cause for concern

2. Losing out market share to LCCs and other competitive players is a concern

AMR Corporation Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in AMR Corporation SWOT Analysis:

1. Leverage on code share agreement with a number of airlines
2. Capitalization on growth of HDTV
3. More international destinations on popular routes

AMR Corporation Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of AMR Corporation are as mentioned:

1. Increasing Fuel Costs and Increasing Labor Costs

2. Pressure from regulation bodies and govt policies
3. Low fare service providers

AMR Corporation Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of AMR Corporation:

1. United Airlines
2. Delta Airlines
3. Northwest Airlines

Hence this concludes the AMR Corporation SWOT analysis.

Continue reading more about the brand/company.

About AMR Corporation

AMR Corporation Overview
Parent Company

AMR Corporation





Tagline/ Slogan

Something special in the air


Americas Largest Airline

AMR Corporation STP

Customers preferring comfort/punctuality

Target Market

Middle Class and upper middle class


Premium American airlines

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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