AMR Corporation SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 2536

SWOT Analysis of AMR Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

AMR Corporation

Parent Company

AMR Corporation





Tagline/ Slogan

Something special in the air


Americas Largest Airline



Customers preferring comfort/punctuality

Target Group

Middle Class and upper middle class


Premium American airlines

SWOT Analysis


1. 800 airports in 150 countries, employs more than 60,000 people

2. Advantage recognized as the best customer loyalty program
2. Strong Brand image, Started many new routes

3. Strong image for onboard entertainment content

4. Wide reach with over 250 destinations with a strong fleet size of 600 carriers

5. Founding member of One world Alliance


1. Financial position is a cause for concern

2. Losing out market share to LCCs and other competitive players is a concern


1. Leverage on code share agreement with a number of airlines
2. Capitalization on growth of HDTV
3. More international destinations on popular routes


1. Increasing Fuel Costs and Increasing Labor Costs

2. Pressure from regulation bodies and govt policies
3. Low fare service providers



1. United Airlines
2. Delta Airlines
3. Northwest Airlines

The table above concludes the AMR Corporation SWOT analysis along with its marketing and brand parameters.


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